Recently a media outlet phoned me wanting my opinion on a practice they’d gotten wind of — insurance agents using social media sites like Facebook to spy on their customers’ lives so they can adjust their rates based on what … Read More →

Marketers have long lamented the fact that everyone, regardless of department, always has an opinion about marketing. We’ve always told ourselves that this is because marketing is one of the coolest areas to work in an organization, though it’s more … Read More →

We do business with people we like. While this adage has been in play for generations, it takes on added meaning as social media allows us to get closer than ever before with our customers. Facebook, the world’s largest social … Read More →

One the most common concerns of businesses launching their social media efforts is about customers that complain via social networks like Facebook and Twitter. An equally common response is that these individuals are going to complain about your business online … Read More →

With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought … Read More →

When it comes to social media, many marketers unwittingly end up in a paradox of circular thinking. How often have you heard – or perhaps even said yourself – something like the following, “Our current social media efforts aren’t working. … Read More →

Are you ready to lead your organization’s social media marketing efforts? As part of this, you get to update Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more. You also get to create lots of engaging content in the form of blog … Read More →

Someone wrote something bad on our Facebook page! Delete it quick! Does this sound familiar? While many love how easy social media has made it for brands to talk to their communities of customers and fans, they often have mixed … Read More →

A word often paired with social media is ‘engagement.’ It’s true. Social media is an engaging medium. While this is exciting for many, some brands see this as a barrier to entry, especially smaller businesses or those in B2B sectors. 

For whatever reason, as a society, we like scary stories. Whether it’s generations-old campfire stories or urban legends about organ thieves, we can’t help ourselves. Like all things, the Internet has been an accelerant to these scary stories, especially when … Read More →