“Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed all of this and more this … Read More →

“A lot of Wall Street people think that profit is the reason for business. I say profit is the applause you get for creating a motivating environment for your people so they’ll take good care of your customers.” This week, … Read More →

“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also author fo the new book Why … Read More →

“I started out struggling with doing business and doing good. It’s always presented as this zero-sum game. And it doesn’t have to be.” Alexandra Dimiziani has spent her career building iconic brands such as Coca-Cola and Airbnb. Today she’s co-founder/managing … Read More →

“Everyone has an important role to play in the big vision.” This week on the On Brand podcast, I was joined by Stephanie Nivinskus, CEO of SizzleForce Marketing. We talked about the impact of effective copywriting, creating brands with heart, … Read More →

“If your brand was to go away tomorrow, would anyone miss it?” Awkward silence. That’s because, for the most part, very few brands today are truly indispensable. Mitch Duckler is out to change that. The author of the new book … Read More →

“The science is just sitting out there in academia.” That’s why consultant, educator, and author Will Leach decided to package it up in a revolutionary new book. Marketing to Mindstates is about looking beyond traditional market research by understanding and … Read More →

“Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word of mouth. Yet, as Jay Baer … Read More →

“A story lets you address problems in a very human way.” While traditional business books, textbooks, and case studies help us learn key concepts, they often miss what’s going on behind the scenes. The story arc or narrative. This week, … Read More →

“Brands that endure have long-term ambitions. They make a durable difference.” When it comes to celebrating your brand’s legacy, age is relative. In some industries it’s a benefit while others are looking for the latest, greatest thing. But your legacy … Read More →