Leading Brands Episodes

‎ana andjelic on brand

Ana Andjelic is Chief Brand Officer of ESPRIT Holdings Limited and the author of the book The Business of Aspiration. Specializing in building brand-driven modern businesses, Ana is one of Forbes’s The World’s Most Influential CMOs. We discussed all of … Read More

‎jay norman

Jay Norman is the Global Head of Music Marketing at Spotify. His work at Spotify and his background as co-founder of the content shop Verse + Hook have focused on helping brands create and connect through culturally impactful work. We … Read More

dan zavorotny on brand

Dan Zavorotny is the co-founder and Chief Operating Officer of Nutrisense, a metabolic health company that helps anyone discover and reach their health potential. This standout brand in the health and wearable spaces helps people own their health. We discussed … Read More

Tristen Norman is Head of Creative Insights for the Americas at Getty Images. Using both sides of her brain, she and her team help brands of all shapes and sizes bring their work to life in an increasingly visual world. … Read More

ellen marie bennett on brand

Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett. If you’re a foodie, you’ve seen Hedley & Bennett aprons on some of the world’s best chefs. I saw one on Stanley Tucci and knew if … Read More

mailchimp on brand

Mark DiCristina is the Vice President of Brand Experience at Mailchimp, where he focuses on ensuring that the brand shows up for customers in authentic and truthful ways. We covered everything from their famous sponsorship of the Serial podcast to … Read More

mayo clinic on brand

Dr. Richard Winters is an emergency physician and director of leadership development at the Mayo Clinic. In addition to working with leaders internally at Mayo, Dr. Winters delivers programs that help healthcare leaders worldwide. We discussed all of this and … Read More

Patrick Holly has worked for agencies like R/GA and brands like Apple, Uber, and Harley Davidson, where he served as brand director. Currently, he’s Upwork’s Executive Creative Director leading a team of writers, art directors, designers, and strategists who are … Read More

jesse purewal on brand

As Global Head of Brand at Qualtrics, Jesse Purewal is a leader in brand experience. How can brands build standout experiences? It all comes down to purpose and empathy. This work is also at the heart of Jesse’s Qualtrics-sponsored podcast … Read More

raja rajamanar on brand

“If you look at designing a brand logo in a visual form, there’s an infinite amount of material. With sonic branding, you have no choice but to create your own playbook. You need to understand the impact that sound has on people’s emotions.” Sonic branding was one of the many marketing and media disruptions I discussed this week with Raja Rajamannar, Chief Marketing & Communications Officer for Mastercard and author of the new book Quantum Marketing. Read More

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