Leading Brands Episodes
Rebranding the Iconic Quicken Brand with Tina Lin
February 12, 2024
Tina Lin is the Director of Product Marketing and Brand at Quicken. This week on the On Brand podcast she walked us through the process of revamping this iconic 40-year-old brand while preserving its history and legacy. Anyone thinking about … Read More
Brand Storytelling at Microsoft with Miri Rodriguez
January 29, 2024
Miri Rodriguez literally wrote the book on brand storytelling. An award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft, Miri is a creative journalist, content strategist, renowned keynote speaker, and international thought leader helping brands tell … Read More
Scaling Brand Experience with Robert Felder
November 13, 2023
Robert Felder is the founder of Bearbottom Clothing, a one-for-one clothing manufacturer. Felder is an expert in DTC, growth, social entrepreneurship, and, of course, brand building. We discussed all of this and more this week on the On Brand podcast.
Reviving the ESPRIT Brand with Ana Andjelic
September 11, 2023
Ana Andjelic is Chief Brand Officer of ESPRIT Holdings Limited and the author of the book The Business of Aspiration. Specializing in building brand-driven modern businesses, Ana is one of Forbes’s The World’s Most Influential CMOs. We discussed all of … Read More
How Spotify Connects Brands and Artists
August 14, 2023
Jay Norman is the Global Head of Music Marketing at Spotify. His work at Spotify and his background as co-founder of the content shop Verse + Hook have focused on helping brands create and connect through culturally impactful work. We … Read More
Building the Nutrisense Brand with Dan Zavorotny
July 10, 2023
Dan Zavorotny is the co-founder and Chief Operating Officer of Nutrisense, a metabolic health company that helps anyone discover and reach their health potential. This standout brand in the health and wearable spaces helps people own their health. We discussed … Read More
Visual Brand Storytelling with Getty Images
June 5, 2023
Tristen Norman is Head of Creative Insights for the Americas at Getty Images. Using both sides of her brain, she and her team help brands of all shapes and sizes bring their work to life in an increasingly visual world. … Read More
Founding Hedley & Bennett with Ellen Marie Bennett
January 9, 2023
Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett. If you’re a foodie, you’ve seen Hedley & Bennett aprons on some of the world’s best chefs. I saw one on Stanley Tucci and knew if … Read More
How Mailchimp Shows Up Authentically
November 28, 2022
Mark DiCristina is the Vice President of Brand Experience at Mailchimp, where he focuses on ensuring that the brand shows up for customers in authentic and truthful ways. We covered everything from their famous sponsorship of the Serial podcast to … Read More
The Mayo Clinic Approach to Leadership
November 7, 2022
Dr. Richard Winters is an emergency physician and director of leadership development at the Mayo Clinic. In addition to working with leaders internally at Mayo, Dr. Winters delivers programs that help healthcare leaders worldwide. We discussed all of this and … Read More