Leading Brands Episodes
Marketing the Metaverse at Meta
June 2, 2025

Dave Kaufman is Senior Director of Global Marketing for MR, VR, and Metaverse at Meta’s Reality Labs, where he leads efforts for Meta Quest, Horizon Worlds, and Oculus Studios. His path includes stops at Google, Halo Neuroscience, and the U.S. … Read More
H&R Block on Reinventing Relevance for Gen Z
April 7, 2025

Jill Cress, Chief Marketing and Experience Officer at H&R Block, is a visionary marketer with 30+ years of experience in financial services, media, and tech. She’s led brand transformations at PayPal, National Geographic, and MasterCard and now focuses on modernizing … Read More
Brand Storytelling Takes Flight at Southwest Air
February 10, 2025

Derek K. Hubbard is Manager of Public Relations for Southwest Airlines. In his role, Derek shares the story of Southwest with audiences across a variety of channels. For more than 10 years, Derek has been a sought-after expert on how … Read More
Revolutionizing Brand Storytelling with Superplastic
January 27, 2025

On this episode of On Brand, Jennifer van Dijk, CEO of Superplastic, shares how the company is redefining entertainment by turning animated characters into cultural icons. With 23+ million social media followers, Superplastic blends storytelling, commerce, and AI to create … Read More
How Crayola Champions Creativity & Connection
January 20, 2025

In this episode of On Brand, we’re celebrating creativity with Victoria Lozano, Executive Vice President at Crayola. As Crayola kicks off its annual Creativity Week, Victoria joins us to discuss the brand’s mission to inspire imagination and innovation in children … Read More
The Design Story Behind Beats by Dre
October 14, 2024

Robert Brunner is Lead Designer for Beats by Dre and the Founder and Partner of design firm Ammunition. With over 40 years of experience, his experience includes working with brands like Apple, Lyft, and Square on creating design that connects … Read More
Reinventing Workwear with Argent’s Sali Christeson
August 5, 2024

Sali Christeson is the Founder and CEO of Argent. Sali had a vision to arm women with a wardrobe that delivers style, functionality, and self-expression as they take their seats at the table. Since its inception, Argent’s mission has been … Read More
Centering the Customer at BILL with Sarah Acton
July 29, 2024

Sarah Acton is the Chief Customer Officer at BILL. Until recently she had been the Chief Marketing Officer. However, this is more than just a one-word title shift. It’s a shift in the focus of BILL’s branding, marketing, and sales … Read More
AI-Powered Customer Strategy with Mark Abraham
July 22, 2024

Mark Abraham is a Senior Partner at Boston Consulting Group and co-author of the upcoming book Personalized: Customer Strategy in the Age of AI. With stories from Starbucks, Lululemon, and Spotify, Mark shared how businesses today use AI to enhance their … Read More
Rebranding Beachbody to BODi with Carl Daikeler
June 10, 2024

Carl Daikeler is the CEO and co-founder of The Beachbody Company, now known as BODi. For 26 years, he’s led this trailblazing company through multiple brand expansions while helping people achieve their health and fitness goals. We discussed all of this … Read More