Leading Brands Episodes
The Design Story Behind Beats by Dre
October 14, 2024
Robert Brunner is Lead Designer for Beats by Dre and the Founder and Partner of design firm Ammunition. With over 40 years of experience, his experience includes working with brands like Apple, Lyft, and Square on creating design that connects … Read More
Reinventing Workwear with Argent’s Sali Christeson
August 5, 2024
Sali Christeson is the Founder and CEO of Argent. Sali had a vision to arm women with a wardrobe that delivers style, functionality, and self-expression as they take their seats at the table. Since its inception, Argent’s mission has been … Read More
Centering the Customer at BILL with Sarah Acton
July 29, 2024
Sarah Acton is the Chief Customer Officer at BILL. Until recently she had been the Chief Marketing Officer. However, this is more than just a one-word title shift. It’s a shift in the focus of BILL’s branding, marketing, and sales … Read More
AI-Powered Customer Strategy with Mark Abraham
July 22, 2024
Mark Abraham is a Senior Partner at Boston Consulting Group and co-author of the upcoming book Personalized: Customer Strategy in the Age of AI. With stories from Starbucks, Lululemon, and Spotify, Mark shared how businesses today use AI to enhance their … Read More
Rebranding Beachbody to BODi with Carl Daikeler
June 10, 2024
Carl Daikeler is the CEO and co-founder of The Beachbody Company, now known as BODi. For 26 years, he’s led this trailblazing company through multiple brand expansions while helping people achieve their health and fitness goals. We discussed all of this … Read More
Anastasia Kārkliņa Gabriel is a senior insights lead at Reddit and author of the book Cultural Intelligence. Her work as a cultural theorist and strategist helps people use data to understand their audience and explore challenging topics. We discussed all … Read More
Rebranding the Iconic Quicken Brand with Tina Lin
February 12, 2024
Tina Lin is the Director of Product Marketing and Brand at Quicken. This week on the On Brand podcast she walked us through the process of revamping this iconic 40-year-old brand while preserving its history and legacy. Anyone thinking about … Read More
Brand Storytelling at Microsoft with Miri Rodriguez
January 29, 2024
Miri Rodriguez literally wrote the book on brand storytelling. An award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft, Miri is a creative journalist, content strategist, renowned keynote speaker, and international thought leader helping brands tell … Read More
Scaling Brand Experience with Robert Felder
November 13, 2023
Robert Felder is the founder of Bearbottom Clothing, a one-for-one clothing manufacturer. Felder is an expert in DTC, growth, social entrepreneurship, and, of course, brand building. We discussed all of this and more this week on the On Brand podcast.
Reviving the ESPRIT Brand with Ana Andjelic
September 11, 2023
Ana Andjelic is Chief Brand Officer of ESPRIT Holdings Limited and the author of the book The Business of Aspiration. Specializing in building brand-driven modern businesses, Ana is one of Forbes’s The World’s Most Influential CMOs. We discussed all of … Read More