“Any subscription brand needs to know—what problem am I solving for my customers? What’s our forever promise?” With a career building subscriptions for brands like Netflix and Electronic Arts, Robbie Kellman Baxter knows what it takes to build lasting customer relationships. That’s been the focus of her books including her latest, The Forever Transaction. We discussed all of this and more on this week’s episode of the On Brand podcast. Read More →

“Duration is the perfect proxy for attention.” Marc Guldimann has spent his career at the intersection of two scientific fields—human decision making and technology. He’s the founder of several startups including his latest, Adelaide, which sells ads based on duration or time spent. We discussed all of this and more on this week’s episode of the On Brand podcast. Read More →

“There’s a shift that’s taking place that’s requiring a response. Now people are saying—action.” Ashley Shuler is a business strategist who helps busy solopreneurs operate their businesses efficiently and effectively. Recently, she replied to one of my ICYMI email newsletters on how brands need to do better on race. We discussed this along with productivity and missed brand touchpoints, this week on the On Brand podcast. Read More →

“As African Americans, we’ve given up our narrative. It takes away our humanity. We have human stories just like everyone else—it’s just that our brand isn’t being written by us.” Faith McKinney is an author, media strategist, and longtime listener of the On Brand podcast. This week she joined me as a guest for a discussion on building your personal brand, taking control of the African American narrative, and the need for authenticity. Enjoy! Read More →

“Enough is enough. It’s the responsibility of companies to stand up.” Following the murder of George Floyd, the nation has seen a critical shift in the growth and power of the Black Lives Matter movement through protest and action. But what should leaders and companies do? This week on the On Brand podcast, Media Frenzy Global Partner and COO Katie Kern returns to discuss how brands can start having tough conversations about race. Read More →

“Agile marketing is about focus, quality, and planning. We have an ultimate destination. We’re just more flexible about the path we take to get there.” A certified agile leader and practitioner, the focus of Andrea Fryrear’s work is helping marketers find greater focus in their work. We discussed process, planning, and why agile marketing is more important than ever on this week’s episode of the On Brand podcast. Read More →

“It’s a time to double down on your value—your why.” During Bill Cates’s storied career as an entrepreneur and relationship marketing expert, he’s helped countless businesses achieve exponential growth. Now he’s back with a new book on Radical Relevance and why we need it today more than ever. We discussed all of this and more on this week’s episode of the On Brand podcast. Read More →

“It is absolutely a time to help more and to serve more but it is not a time to sell or market any less.” David Newman is all about getting things done. Whether it’s marketing or speaking, his approach helps people organize their work to positively impact their lives. While COVID-19 could make this harder, Newman argues that clarity is more important now than ever before. We discussed what to do now on this week’s episode of the On Brand podcast. Read More →

It’s a different time for marketers and brand builders across the board. But what about B2B marketers? What’s different for them in the face of COVID-19? I couldn’t wait to ask our guest this week just that. Ana Raynes is the CEO and founder of Simplified Impact, a B2B growth marketing agency. We discussed what B2B marketers can do during these strange times and the various stages of business that will follow. Read More →

“Branding people have not formally gotten into the strategy world.” And vice versa. And that’s a problem according to branding and marketing legend David Aaker, author of several books including his latest Owning Game-Changing Subcategories. It’s a book that’s coming out at a game-changing and turbulent time in the world of business and beyond. We discussed all of this and more, this week on the On Brand podcast. Read More →