Brand Strategy Episodes

david meerman scott

“If you don’t embrace the new rules online you’ll be left behind if you aren’t already.” David Meerman Scott knows a thing or two about new rules. Over a decade ago his landmark book The New Rules of Marketing and … Read More


mark di somma

“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to change how it’s valued by the … Read More


drew mclellan

“A brand is a divining rod. It’s a filter to make big decisions.” Drew McLellan spends his time tackling brand from a few different angles. First, as the owner of McLellan Marketing Group, he helps B2B clients build better brands. … Read More


steve mckee on brand

“Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest’s top … Read More


marty neumeier

“Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, Marty Neumeier has spent his career studying, speaking, and … Read More


scott monty

Was Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory Scott Monty posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock Everywhere. … Read More


“If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer David Srere joined us for a conversation about simplicity, organizational purpose, brand experience, and, of course, … Read More


dorie clark on brand

“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role. Dorie Clark … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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