Brand Strategy Episodes
“Brands today are more dynamic than ever before. We need to keep the idea of brand from being esoteric.” And we need better tools for managing and measuring brand impact across platforms. That’s exactly what Luke Beatty does as CEO … Read More
“Why is our industry slow to adapt? Because the way we’ve done things had always worked …” Until it didn’t. While technology has changed the marketing and PR industry significantly, we’re also at a cultural inflection point. People are demanding … Read More
The Legal Implications of Brand Building with Jenny Odegard
April 30, 2018
“Does your brand exist legally? The depends on what your brand is.” We only tackle the big questions on this podcast! Our guest this week isn’t a branding author, marketing strategist, or someone working in the trenches, building brands. But … Read More
Embracing Brand Citizenship with Anne Bahr Thompson
March 19, 2018
“People want brands to step in and solve things that government can’t.” With the latest news of #BoycottNRA and the #MeToo movement, it could seem that this is an idea plucked from recent headlines. But the role of business in … Read More
Finding and Following Your Brand’s Purpose with Robin Fisher Roffer
October 23, 2017
“You’re only a brand if you have meaning beyond your name.” One of the more challenging questions I ask on a regular basis is, “How do you define what a brand is?” Strategist Robin Fisher Roffer didn’t miss a beat. You … Read More
How to Protect Your Brand with Kerry O’Shea Gorgone
April 3, 2017
“The only policy you need is ‘don’t be a jerk!’” While this may seem like surprising legal advice, it shouldn’t be considering the source. In addition to being a lawyer, marketing professional, and podcaster, Kerry O’Shea Gorgone is one of … Read More
“A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship. He’s a Professor of Integrated Marketing Communications at Northwestern University’s Medill School, … Read More
Moving Your Brand from Average to Exceptional with Jay Acunzo
January 9, 2017
“All advice is bad advice unless it’s contextualized to you.” As marketers and brand builders, we get advice left and right. Do this, not that. Send this many emails. Write this many blog posts. This week, Jay Acunzo of the … Read More
The Impact of Social Currency on Branding with Erich Joachimsthaler
November 7, 2016
“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand Leadership and the new Hidden in … Read More
Creating a Crisis-Ready Brand with Melissa Agnes
October 24, 2016
“It’s not about crisis preparedness. It’s about how culture approaches challenges.” Social media has created a powerful new dynamic for brands of all shapes and sizes. When things are going great, it can be an incredible business communications tool. When … Read More