Author Archives: Nick Westergaard

I have a big head. Not in the sense that I am particularly arrogant but in the literal sense that I have a larger noggin than most. That’s why when shopping for hats I’m often skeptical of labels promising that … Read More →

Social networks, blogs, videos, podcasts, ebooks, and emails — oh my! As marketers, we have one of the most diverse toolboxes at our disposal that we’ve ever had in the history of our trade. As recently as 15 years ago, … Read More →

There’s not enough good research out there today. This fact is sad but true. It’s especially true in the social media space, where junk research and sensational headlines abound (example — earlier this week The Wall Street Journal forecasted Facebook’s … Read More →

This blog sits at the intersection of branding and social media. There’s nothing more in the crosshairs of this thesis than the branding of a social network. Last week Twitter unveiled a new logo. A new bird really. When discussing … Read More →

This entry marks the 300th post on this blog. As this is something of a milestone I wanted to mark the occasion. I could use this as an opportunity to share my blogging process and best practices. But I’ve done … Read More →

We hear it all the time. What’s your brand promise? That’s part of your brand promise. Like many ubiquitous statements in the fast-moving marketing zeitgeist the phrase ‘brand promise’ is bandied about with great ease but what does it really … Read More →

I speak to groups about social media marketing a lot. The audience make-up can vary greatly when it comes to social adoption from very advanced marketers looking to take their activity to the next level to small businesses trying to … Read More →

Is your brand social? Are you creating shareable content? Is your brand influential? For all of these questions we ask ourselves about important adjectives that our brands should be, we often miss one of the simplest yet biggest ones of … Read More →

Brands no longer have a choice on whether or not to ‘get social.’ The cold, hard truth is that all brands are now social as conversations are already taking place whether or not you chose to engage. The first frontier on … Read More →

In the ’90s there was a Saturday Night Live sketch starring the late, great Phil Hartman as an avant garde acting teacher. Throughout his instruction he would weave in attention-getting broad generalizations such as “I don’t like women. They don’t … Read More →