Author Archives: Nick Westergaard

A New Year brings new opportunities for your business. Among these, one that is sure to be a resolution on many to-do lists is taking social media to the next level. You are tweeting, friending, liking, tagging, blogging, and creating content to build your … Read More →

Many struggle with when and how to promote a business brand versus when and how to promote your personal brand. These are big decisions. Your personal brand is important — especially in the digital space — and merits the same … Read More →

Part of being brand driven — in the imortal words of Kenny Rogers — is knowing when to hold ’em and when to fold ’em. Now that I have The Gambler reference that I’ve always wanted to make out of … Read More →

Last week I had the privilege of seeing Zappos CEO Tony Hsieh speak as part of his Delivering Happiness book tour (got the book — hope to toss a review up here soon). During the course of his time on … Read More →

Another title for this post could have simply been All the ‘Big Brother’ Stuff That Makes Most People Really Hate Marketing. First, let me apologize for being like two months behind the rest of the world on seeing Inception but … Read More →

Last week I had the privilege of attending MarketingProfs’ Digital Mixer in Chicago. For two solid days I enjoyed sessions and keynotes from some of the brightest stars in the digital marketing universe. Just Google the conference and you can … Read More →

Do you have a Facebook page for your brand? (You should.) Do you have a Twitter account for your brand? (You should.) Facebook and Twitter just quietly made it easier for you to manage your messaging on both simultaneously. The … Read More →

Twitter is blissfully simple. It’s a 140-character micro-blogging service where you follow others’ updates while others follow yours. However this simplicity can leave many businesses in the dark on where to start. As I’ve mentioned before, we tweet for our … Read More →

The biggest secret to blogging is one I learned from the theatre. Let me back up … When people are getting to know me, we inevitably have an exchange where it’s revealed that my academic background is neither in marketing … Read More →

… are hard to write. Just sit down and try sometime. In many forms of writing, including blogging, whittling your big idea into that perfect small package is often the hardest task of all. Take this short post on short … Read More →