


Or is it all in the eye of the beholder? I had a philosophical discussion with a co-worker today about a Chinese restaurant menu that got shoved under everyone’s windshield wipers in the parking lot. I cited it as a … Read More
Story time at the WesterBlog. Gather ’round … I run. Not real well but I run nonetheless. On Wednesdays I run with a group of triathalonians and ironmen. It’s something of a brutal self abuse regimen. I run because I … Read More
July 14, 2006
Seth Godin makes a great point about receptionists. It pays to make every step of a customer’s experience remarkable. Receptionists are your advance team who make impressions on your clients very early in the sales process. Sometimes this interaction is … Read More
July 13, 2006
Want to reach the gamer audience? Microsoft-owned Massive Incorporated has it figured out: sell ad space in the virtual universes of video games. The above screenshot from the game “Anarchy Online” illustrates the point beautifully. If you’re promoting Batman Begins, … Read More
June 2, 2006
Recently I got an info kit from the ad agency Energy BBDO. In the prospectus it contained a remarkable bit of copy that sums up the value of creating advertising for a client and I can’t get it out of … Read More
April 24, 2006
I can’t remember what movie recently featured the tagline ‘everything is connected’ but I’m co-opting it here to make my point about how you can spread your ideas incrementally across media. Take these three commonly used marketing pieces: Email newsletter … Read More
April 17, 2006
Josh Kaufman proposes a new type of business education that I think is worth looking at. Maybe, I’m partial to his theory since I consider myself a graduate of his new school. The Point? Josh sums it up best in … Read More
April 6, 2006
As an email marketer, I’ve been known to spend a substantial amount of time crafting the perfect subject line. It’s a big deal. It effects open rates. It’s a split second you have to capture your recipient. It’s like having … Read More
March 21, 2006
A few years back, me and probably two or three other people watched a short-lived series called Sports Night. It followed the on- and off-camera goings on at a Sports Center-like show. One of my favorite arcs centered on a … Read More
March 20, 2006
A WesterBlog first: Well done Microsoft! Recently they posted a parody of what the iPod box would have looked like had their team designed it. “It was an internal-only video clip commissioned by our packaging team to humorously highlight the … Read More
Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills
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