Author Archives: Nick Westergaard
The Biggest Secret to Blogging
July 16, 2009
The biggest secret to blogging is one I learned from the theatre. Let me back up … When people are getting to know me, we inevitably have an exchange where it’s revealed that my academic background is neither in marketing … Read More
Short Blog Posts …
July 7, 2009
… are hard to write. Just sit down and try sometime. In many forms of writing, including blogging, whittling your big idea into that perfect small package is often the hardest task of all. Take this short post on short … Read More
Avoiding Parade Strategy
July 6, 2009
As a final act of closure on the holiday weekend, I re-traced the July 4th parade route on my morning run. As I carefully dodged candy wrappers, leaflets, and other giveaway items on the newly swag-encrusted streets (an unseasonal rain … Read More
Don’t Forget the Snacks
June 24, 2009
I love snacks. Snacks are great because they’re … well, snacks. Small in size, sweet or salty. One of my favorite pieces of new media marketing vernacular is “info snacking.” For those un-indoctrinated, info snacking speaks to all of the … Read More
Why You Need a Social Media Strategy Not a Checklist
June 19, 2009
Years ago I worked for a small educational publishing company. As I sat down to begin work on what would ultimately be the first of my two complete overhauls of the company’s website, I remarked to a colleague that this … Read More
Table Scraps
June 15, 2009
Our Facebook movement is just a weekend old and already there is news in the form of this post from Mashable. The executive summary is that Facebook has responded — no doubt spurred to action by our incredibly small, er … Read More
Now Hear This
June 11, 2009
Now is the winter of our discontent … Those opening lines from Richard III crossed my mind earlier today while driving past our local Shakespeare Festival stage in Iowa City, where the Bard’s tale of a physically and mentally disfigured … Read More
Call It What You Will — It’s All Advertising
June 9, 2009
In the recent issue of Creativity, modern advertising leaders offer their opinions on the state of the industry. Among the questions asked was should this business still be called ‘advertising.’ This is an especially relevant topic as all of us … Read More
Email Marketing Is Not Spam
May 26, 2009
It started out seemingly harmless. I was sitting outside on our deck, unwinding over the Memorial Day weekend with the new, re-designed Newsweek (BTW — cool content and layout changes – props to Meacham and co). As I leisurely thumbed … Read More