Author Archives: Nick Westergaard

Seth Godin makes a great point about receptionists. It pays to make every step of a customer’s experience remarkable. Receptionists are your advance team who make impressions on your clients very early in the sales process. Sometimes this interaction is … Read More →

Want to reach the gamer audience? Microsoft-owned Massive Incorporated has it figured out: sell ad space in the virtual universes of video games. The above screenshot from the game “Anarchy Online” illustrates the point beautifully. If you’re promoting Batman Begins, … Read More →

Recently I got an info kit from the ad agency Energy BBDO. In the prospectus it contained a remarkable bit of copy that sums up the value of creating advertising for a client and I can’t get it out of … Read More →

I can’t remember what movie recently featured the tagline ‘everything is connected’ but I’m co-opting it here to make my point about how you can spread your ideas incrementally across media. Take these three commonly used marketing pieces: Email newsletter … Read More →

Josh Kaufman proposes a new type of business education that I think is worth looking at. Maybe, I’m partial to his theory since I consider myself a graduate of his new school. The Point? Josh sums it up best in … Read More →

As an email marketer, I’ve been known to spend a substantial amount of time crafting the perfect subject line. It’s a big deal. It effects open rates. It’s a split second you have to capture your recipient. It’s like having … Read More →

A few years back, me and probably two or three other people watched a short-lived series called Sports Night. It followed the on- and off-camera goings on at a Sports Center-like show.  One of my favorite arcs centered on a … Read More →

A WesterBlog first: Well done Microsoft! Recently they posted a parody of what the iPod box would have looked like had their team designed it. “It was an internal-only video clip commissioned by our packaging team to humorously highlight the … Read More →

Recently I read the late management guru Peter Drucker’s classic, The Effective Executive. It more than lives up to its reputation as the definitive work on the subject of self-management and is worth reading and then stepping back and remembering … Read More →

Recently, I switched jobs. As a marketer, I was faced with the task of preparing items for my successor while concurrently planning my own agenda as someone’s successor. As I thought about the quandaries faced by both myself and my … Read More →