Author Archives: Nick Westergaard

Guy Kawasaki started this. In a recent post-webinar Twitter chat with Facebook guru Mari Smith, Guy noted the lessons that marketers could learn from watching Justin Bieber’s movie, Never Say Never. And after viewing it myself, Guy was spot on. What … Read More →

Why is it so hard to go on vacation? I had this thought recently on vacation of all places. While melting into the hot tub I let go and actually let my mind drift away. As I sat, I was … Read More →

We need you! Outside of the usual crop of early adopters, my larger circle of friends and colleagues (not a literal G+ circle) seems a little skeptical of Google+. Why do we have to learn another social network? Why now? … Read More →

How can our business ‘get social’? How do we organize the right team around this and what do they do? And, most of all, how do we know if it’s successful? These are the social media questions that organizations large … Read More →

On Saturday I took my kids to Disney’s new Winnie the Pooh movie. That same day I received a handwritten thank-you note from a colleague. At the crossroads of these two events is a take-away as you consider your own … Read More →

In the film Up in the Air, George Clooney advises his protégée to utilize profiling to get through the airport security line quicker. He defends his move, quipping, “I’m like my mother, I stereotype. It’s faster.” Sometimes, when things are … Read More →

Google+ has dominated the interwebs these past couple weeks. From “shiny new thing” syndrome to the coveted invite stampede. With all of this hullabaloo comes an abundance of “expert posts.” In fairness, I wrote one for marketers looking for a … Read More →

Whether you’re blogging or broadcasting, knowing your audience is key. It’s the difference between blindly blasting and communicating something of value to a targeted audience. It’s also what defines good marketing. And yet, few explore what knowing your audience really … Read More →

Last week Twitter was all a-twitter with the launch of Google’s latest foray into social media — Google+. Would it be a ‘Facebook killer’ or a flop like Google Wave and Google Buzz? Like all things Google, early access to … Read More →

What do the entrepreneur at the kitchen table and the frustrated corporate marketing exec have in common? Both struggle with launching things. Both have been burned by the broken promises of marketing in our rapidly changing economy. Modern consumers are … Read More →