Author Archives: Nick Westergaard
Finding Your Brand’s Sub-Culture with Rebecca Coleman
February 13, 2023
Rebecca Coleman is the President of The Narrative Group and leads US operations for We Are Social. Her work is defined by the innovative approach of earned-led thinking, which has been used by brands including Mcdonald’s, Harmless Harvest, and Universal … Read More
Building Your Brand Through Events with Mark Kilens
February 6, 2023
Mark Kilens is Chief Marketing Officer of Airmeet, a virtual and hybrid event platform. While it’s been a challenging couple of years, events of all kinds—virtual, hybrid, and live—are critical components of the content marketing landscape. Mark and I discussed … Read More
B2B Brand Building with Linda Fanaras
January 30, 2023
Linda Fanaras is CEO/Strategist of Millenium Agency, where she helps B2B brands develop integrated campaigns that get results with her innovative approach of transforming market research into powerful campaigns. This isn’t always easy—especially when it comes to B2B. We discussed … Read More
Recession Survival for Brands with John O’Melia
January 23, 2023
John O’Melia serves as Chief Customer Officer at Contentsquare. His Customer Success team works to ensure that brands of all shapes and sizes are able to understand what’s happening with their brands online and, more importantly, why. We discussed all … Read More
Developing Your Brand Soundtrack with Tom Höglund
January 16, 2023
Tom Höglund is one of the founding team members at Epidemic Sound, which helps connect brands with the music they need to tell their stories. But when it comes to music rights, complexity lurks around every corner. He shared this … Read More
Founding Hedley & Bennett with Ellen Marie Bennett
January 9, 2023
Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett. If you’re a foodie, you’ve seen Hedley & Bennett aprons on some of the world’s best chefs. I saw one on Stanley Tucci and knew if … Read More
Excellence in the New Year with Tom Peters
January 2, 2023
Happy New Year from the On Brand podcast! To celebrate this fresh start to an exciting new year, we have one of our favorite guests joining us once again—the one, the only Tom Peters! Tom is the “one and only” … Read More
Building Global Brand Loyalty with Jill Ong
December 26, 2022
Jill Ong is Managing Director of ACE and has spent her career on the global advertising stage–working with iconic brands like Converse and Adidas. We talked about all of this and more including brand building during a recession this week … Read More
The Naughty and Nice Brands of 2022 with Matt Williams
December 19, 2022
This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2022.” This seasonally appropriate snapshot of brand behavior was developed by the smart folks at Brand Federation. The consultancy’s Chief Growth Officer Matt … Read More
Four Simple Data Communication Tips
December 12, 2022
We live in a data-driven world. However, it’s one of those Dickensian dilemmas—the best of times and the worst of times. The best part is pretty obvious. We have more information literally at our fingertips than ever before.