Author Archives: Nick Westergaard

It happens all the time. You find out you have a presentation to give and … your first stop is PowerPoint. Or Keynote. Or Google Slides. Regardless of your slide design tool of choice, the problem comes from the fact … Read More

mayo clinic on brand

Dr. Richard Winters is an emergency physician and director of leadership development at the Mayo Clinic. In addition to working with leaders internally at Mayo, Dr. Winters delivers programs that help healthcare leaders worldwide. We discussed all of this and … Read More

beth livingston on brand

Beth A. Livingston is a professor, consultant, author, and speaker focused on human resources, gender & diversity, and the management of work & family—all in the service of the employee experience. She’s also a colleague of mine at the University … Read More

Patrick Holly has worked for agencies like R/GA and brands like Apple, Uber, and Harley Davidson, where he served as brand director. Currently, he’s Upwork’s Executive Creative Director leading a team of writers, art directors, designers, and strategists who are … Read More

lee lefever on brand

Lee LeFever literally wrote the book on explanation. In addition to being the author of The Art of Explanation and Big Enough, he’s the co-founder of Common Craft where he helps leading organizations simplify their explanations through guides, videos, and … Read More

todd irwin on brand

Todd Irwin is the Chief Strategy Officer and Founder of Fazer. The brand strategy agency has worked with Fortune 500 brands like Coca-Cola and Nike as well as SMBs and startups. Todd joined me this week on the On Brand … Read More

storytelling tips

This past weekend we did something special in the online MBA program at the University of Iowa’s Tippie College of Business where I teach—we had students on campus. In launching a popular online program, we’ve been looking for ways to … Read More

Cindy McGovern is the founder of Orange Leaf Consulting and author of the new book Sell Yourself, which helps people create authentic personal brands that they can live day in and day out. We discussed how to do this work and … Read More

david aaker on brand

Branding expert and author David Aaker returns for his third appearance on the On Brand podcast. While he thanked me for having him back, I thanked him for continuing to create interesting work. His latest book is The Future of … Read More

Michelle Mazur is a messaging expert who helps brands of all shapes and sizes craft their own unique and powerful messages. This isn’t as easy as it sounds. But with her “3-Word Rebellion” approach—drawing on social movements and her background … Read More

Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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