Author Archives: Nick Westergaard

Todd Irwin is the Chief Strategy Officer and Founder of Fazer. The brand strategy agency has worked with Fortune 500 brands like Coca-Cola and Nike as well as SMBs and startups. Todd joined me this week on the On Brand … Read More →

This past weekend we did something special in the online MBA program at the University of Iowa’s Tippie College of Business where I teach—we had students on campus. In launching a popular online program, we’ve been looking for ways to … Read More →

Cindy McGovern is the founder of Orange Leaf Consulting and author of the new book Sell Yourself, which helps people create authentic personal brands that they can live day in and day out. We discussed how to do this work and … Read More →

Branding expert and author David Aaker returns for his third appearance on the On Brand podcast. While he thanked me for having him back, I thanked him for continuing to create interesting work. His latest book is The Future of … Read More →

Michelle Mazur is a messaging expert who helps brands of all shapes and sizes craft their own unique and powerful messages. This isn’t as easy as it sounds. But with her “3-Word Rebellion” approach—drawing on social movements and her background … Read More →

Guillaume Wiatr is the author of Strategic Narrative and the Principal/Founder of MetaHelm, a strategy consulting firm specializing in helping business leaders unlock profit and energize their team with a shared narrative grounded in their organization’s purpose. His work teaches … Read More →

Leadership and storytelling. If you also have ‘collaboration’ and ‘engagement’ and the free space, you should have a Buzzword Bingo. It’s easy to find these topics covered in talks at conferences, the pages of books, and articles online—like this one … Read More →

As Director of Strategy at Smashbrand, Siena Dexter helps both online and offline brands refine their point-of-sale positioning and packaging. Believe it or not, in 400+ episodes, we haven’t spent that much time talking about these incredibly important topics and … Read More →

Brett Hyman is the president, CEO, and founder of NVE Experience Agency, which was recently named Ad Age’s Experiential Small Agency of the Year. As an expert in building and activating meaningful brand experiences from consumer products to Comic-Con, I … Read More →

Gina Michnowicz is CEO/Chief Creative Officer of The Craftsman Agency, where she focuses on creating magical experiences and immersive stories for brands like Disney and Microsoft. Where does one start with experiential marketing and brand experience? We discussed all of … Read More →