Linda Fanaras is CEO/Strategist of Millenium Agency, where she helps B2B brands develop integrated campaigns that get results with her innovative approach of transforming market research into powerful campaigns. This isn’t always easy—especially when it comes to B2B. We discussed all of this and more this week on the On Brand podcast.
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About Linda Fanaras
Linda A. Fanaras, CEO/Strategist of Millennium Agency, is an award-winning executive marketer with exceptional leadership and communication skills, relationship-building expertise, and a proven track record in executing strategic marketing campaigns that improve marketing ROI and CLV.
Linda is highly experienced in brand analysis and structure, positioning and messaging that engages, the development of integrated digital marketing campaigns, and the formulation of creative concepts for B2B manufacturing and software technology. Focused on motivational and positive inclusive leadership skills, she drives marketing teams to achieve exceptional results.
What do B2B brands need to do differently in branding and marketing today? I thought I’d start with a softball! However, Linda knocked it out of the park. “B2B brands need to remember to focus on the end user. And that’s often a business rather than a specific consumer demographic.”
“From there, focus on getting your language and story down.” Linda stresses that marketers need to continue to test this through ongoing surveys and focus groups.
How can marketers stay sane in the new year? Marketers have to be organized and strategic.” And creative to boot! That’s not always an easy combo. That’s why Linda notes that it’s important for marketing leaders to understand their team and what motivates them.
What brand has made Linda smile recently? “Lazy One—creators of stylish PJs, robes, and slippers.” I love learning about new brands. Especially ones that can help me get comfortable as I think about all of the challenges marketers face today!
As We Wrap …
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Until next week, I’ll see you on the Internet!