Author Archives: Nick Westergaard

Ulli Appelbaum has held senior strategy and account planning roles at some of the largest advertising agencies in the world, working with brands like Wrigley, Hallmark, Nestle, and Chrysler along the way. His latest book is The Brand Positioning Workbook, which … Read More →

Rebecca Coleman is the President of The Narrative Group and leads US operations for We Are Social. Her work is defined by the innovative approach of earned-led thinking, which has been used by brands including Mcdonald’s, Harmless Harvest, and Universal … Read More →

Mark Kilens is Chief Marketing Officer of Airmeet, a virtual and hybrid event platform. While it’s been a challenging couple of years, events of all kinds—virtual, hybrid, and live—are critical components of the content marketing landscape. Mark and I discussed … Read More →

Linda Fanaras is CEO/Strategist of Millenium Agency, where she helps B2B brands develop integrated campaigns that get results with her innovative approach of transforming market research into powerful campaigns. This isn’t always easy—especially when it comes to B2B. We discussed … Read More →

John O’Melia serves as Chief Customer Officer at Contentsquare. His Customer Success team works to ensure that brands of all shapes and sizes are able to understand what’s happening with their brands online and, more importantly, why. We discussed all … Read More →

Tom Höglund is one of the founding team members at Epidemic Sound, which helps connect brands with the music they need to tell their stories. But when it comes to music rights, complexity lurks around every corner. He shared this … Read More →

Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett. If you’re a foodie, you’ve seen Hedley & Bennett aprons on some of the world’s best chefs. I saw one on Stanley Tucci and knew if … Read More →

Happy New Year from the On Brand podcast! To celebrate this fresh start to an exciting new year, we have one of our favorite guests joining us once again—the one, the only Tom Peters! Tom is the “one and only” … Read More →

Jill Ong is Managing Director of ACE and has spent her career on the global advertising stage–working with iconic brands like Converse and Adidas. We talked about all of this and more including brand building during a recession this week … Read More →

This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2022.” This seasonally appropriate snapshot of brand behavior was developed by the smart folks at Brand Federation. The consultancy’s Chief Growth Officer Matt … Read More →