Author Archives: Nick Westergaard

This week on Social Brand Chat presented by KXIC we discussed the growing online phenomenon of the ALS Ice Bucket Challenge. The movement, in which people challenge one another to donate to ALS or dump an ice-cold bucket of water on … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Xianduan Shi who asked, “Social media vs digital marketing — What’s the difference?” Believe it or not, this is a question many find themselves asking. Let’s chat about this.

This week on Social Brand Chat presented by KXIC we discussed a question from Xianduan Shi who asked, “Social media vs digital marketing — What’s the difference?” Believe it or not, this is a question many find themselves asking. Let’s chat about this.

This week on Social Brand Chat presented by KXIC we discussed a question from Nick Franceschi who asked, “How do you measure what matters when it comes to social media?” As we’ve discussed before, there are all kinds of numbers when … Read More →

Recently a media outlet phoned me wanting my opinion on a practice they’d gotten wind of — insurance agents using social media sites like Facebook to spy on their customers’ lives so they can adjust their rates based on what … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Ann McGlynn of St. Paul Lutheran Church who asked, “What is the most important attribute of a top-notch content marketer?” As more brands create more content than ever … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from one of my online MBA students who asked, “With so many brands creating blogs, videos, and more, why even bother with content marketing?” As we’ve discussed … Read More →

I’ll admit it. Selfies aren’t my favorite thing in the world. Plus we all have that one friend, right? The one who over shares a selfie every day that looks similar to the one shared yesterday. And yet, I recently … Read More →

There’s no such thing as bad publicity. (Right?) How often have you heard that? This adage gets tossed about cavalierly but if you take a step back and think about it — especially in today’s digitally driven zeitgeist — it’s … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from our recent Content Marketing Boot Camp in Madison: “What does the expression ‘everyone’s a publisher’ really mean?” This phrase gets tossed about cavalierly but how do you break … Read More →