Author Archives: Nick Westergaard

Creating useful content that helps customers solve their problems is anything but a new idea. In fact, you can even find examples of this in unexpected places. While settling in to watch one of my favorite holiday classics, Miracle on … Read More →

One of my favorite blogging idea starters is to take audience questions you’ve received from speaking engagements and answer them with a post (feel free to steal this — I’m sure I stole it from somewhere). In going though my … Read More →

Last week, Google announced that they were rolling out Google+ Communities, a feature very similar to Facebook’s popular groups. In thinking about the impact this has on brands, a bigger story is coming to light, and it’s not limited to … Read More →

As social media talking heads say, content is king. For both B2B and B2C businesses, creating content to share across social channels is increasingly how brands are making the leap from good to great. In recent years studies from MarketingProfs … Read More →

It’s not too late, you know. With Thanksgiving on the horizon, in addition to your family and friends, don’t forget those that your business is most thankful for as well. Beyond your customers and community, be sure to extend thanks … Read More →

What’s new at Facebook these past few weeks? A lot, as it turns out, with new features of all shapes and sizes being added to the billion-member-plus social network. Some, like mobile sharing, have long been on users’ feature wish … Read More →

Words matter. One of my favorite lines from the long-running TV series The West Wing is when speechwriter Toby Ziegler says, “The world can move — or not — by changing some words.” In fact, I confess to liking that … Read More →

This week saw an exciting development from Instagram. The funky photo-sharing social site took a step away from their mobile-only roots — where they’d been named the App Store’s App of the Year and garnered record Android downloads — by … Read More →

Recently I had the privilege of attending my inaugural meeting as a member of the professional advisory board for the University of Iowa’s School of Journalism and Mass Communication. As part of this informative day, our group got to meet … Read More →

When outlining how brands are built online, we often say that’s it’s through three things — conversations, content, and community. However, one underlying principle unites all three — platform. Whether a personal or professional brand, those making an impact online … Read More →