Author Archives: Nick Westergaard

Blogging for business is both important and challenging. Google’s Zero Moment of Truth data reminds us that people are now consulting twice as many online sources before formally “shopping” online and off. Studies from the Content Marketing Institute and Marketing … Read More →

Note: I first wrote this as an opinion piece for the Iowa City Press-Citizen in March 2013 when the red marriage equality avatars took Facebook by storm. With the fall of the Defense of Marriage Act (DOMA) this week, Facebook … Read More →

Recently the Internet has been abuzz with the announcement that Facebook will soon be adopting Twitter’s signature hashtag feature. Already embraced by networks such as Instagram, Tumblr, and Google+, many see this as a big development and a statement on … Read More →

The labels in our industry suck. There I said it. Those words that sit under your logo – are they your slogan, tagline, or brand promise? How about your logo itself – is it a logo, mark, brand, or a … Read More →

Organizations large and small from both the for-profit and non-profit sectors often cite their people as one of their brand’s greatest assets. While some have taken steps toward empowering their team members as brand ambassadors offline, few have developed a … Read More →

One of the joys of doing The Work Talk Show podcast with DJ Waldow each week is conversing with guests about how they get work done and manage their professional and personal lives. That’s where I first heard Mitch Joel … Read More →

Let me make it clear going out the gate that this post is largely inspired by me coming off of a nerd’s dream weekend as a new Star Trek movie was released (and a season finale of Doctor Who to … Read More →

One of my favorite photos from our Social Strategy Boot Camp event series is the one above featuring a few attendees having fun with some of our branded stickers. More than being a great shot of people enjoying themselves on-site … Read More →

Guest post by Andrew Brusnahan, a freelance writer who works with companies like IconicDisplays to gain additional exposure through content on the social web. Over the past few decades, the face of marketing has changed; moving from being a primarily … Read More →

It’s admittedly a tired stereotype. In TV shows and movies we are beaten over the head with images of the therapist repeating questions back to the patient for comic effect. “What do you think about that?” As a fictitious talk … Read More →