Author Archives: Nick Westergaard

Like many this year, I’m nursing a binge-listening hangover after blasting through the hit podcast Serial. The engaging, serialized (get it?) investigation of a 1999 murder from Sarah Koenig and the producers of This American Life left as many questions … Read More →

We do business with brands we know, like, and trust. This tried and true expression has guided marketers for decades, helping us align our organizational beliefs with our actions. However, like most popular axioms it’s easy to nod along at … Read More →

This week on Social Brand Chat presented by KXIC we discussed some changes to the newsfeed algorithm and Facebook pages coming in 2015. These updates impact marketers using the world’s largest platform in both organic and paid capacities. Let’s chat about this.

Recently I found myself listening to public radio’s Ira Glass as a guest on Alec Baldwin’s podcast, Here’s The Thing. It’s worth noting that in addition to being a great actor and unique celebrity personality, Mr. Baldwin is also an … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from a recent social media workshop, “What’s the difference between a retweet and a quoted tweet?” With RTs, MTs, HTs, quoted tweets, mentions, and more, Twitter has … Read More →

While podcasting has long held the mantle as the “form of content most marketers need to learn more about” we’re now seeing that execs aren’t just listening passively. They’re actively learning. Moreover they really value this content. That’s one of the … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question spurred by several recent incidents in the news, “How should you respond to a social media mistake?” Whether you’re Dave & Buster’s with a regrettable tweet or Uber’s … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Derek Overbey submitted via Facebook, “What’s the best social network for retail business?” This is a timely question for many with the holiday season on the horizon. … Read More →

“We can’t do that! We’re in [INSERT BORING REGULATED INDUSTRY HERE].” How often have you heard this? Maybe you’ve even said this. In either case, don’t worry. All of the bells and whistles of social media and digital marketing often … Read More →

This week on Social Brand Chat presented by KXIC we discussed the recent mid-term elections and the role that Facebook may be playing in influencing the outcome. We also took a question from Kayla Plante via LinkedIn, who asked,  “Can … Read More →