Author Archives: Nick Westergaard

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — … Read More →

“Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. We also offered some pregame commentary the upcoming Super Bowl, the ads, and what we’re … Read More →

Over the holidays a relative of mine who has a profitable side business took me aside and asked for my help. His question: should I have a website? My answer may surprise you.

Each month as part of the On Brand podcast, we take a look back on the month that was. We’ll reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some of the lessons that brands small and large can glean from the President’s very social State of the … Read More →

“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. Mike Hayes began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been … Read More →

On this week’s Social Sound Bite – a recap of our show recorded live at the KXIC studios in Iowa City – I discuss some recent data from Pew Research Center as visualized by the smart folks at Statista. I … Read More →

“You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author Andrew Davis is on a mission to change the way that marketers market and publishers … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends to keep an eye on. Listen … Read More →