Author Archives: Nick Westergaard
3 Questions to Answer Before Your Next Presentation
January 16, 2018
We all want to communicate better. Yet we often fail to answer three simple questions that could help even the most basic presentation.
Using Stories to Ignite Change with Patti Sanchez
January 1, 2018
Stories can be powerful tools for moving people and building brands. This isn’t as easy as it sounds though. Storytelling is both an art and a science. We unpacked all of this and more on this week’s episode of the … Read More
Brands, Apologies, and Learning from Awful Male Celebrities
December 12, 2017
Your brand is a huge asset. It represents the emotional capital you have with your audience. When brands make mistakes, apologies are key tactics that can be employed to help protect and even restore brand equity. But they aren’t miracle … Read More
Why Brands Should See Ideas Everywhere with Ashley Zeckman
December 4, 2017
“I love looking at other industries and seeing what they’re doing.” As Director of Agency Marketing at TopRank Marketing, Ashley Zeckman has a lot on her plate working — both agency marketing and client marketing. In some organizations, these two … Read More
The Case for Badassing Your Brand with Pia Silva
November 27, 2017
“It’s better to whole-ass one thing than half-ass several.” As the author of the book Badass Your Brand, my conversation with Pia Silva was bound to be both fun and irreverent. In all seriousness, powerful language helps you cut through … Read More
How to Create “Aha!” Positioning for Your Brand with Andy Cunningham
November 20, 2017
“The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve Jobs did.” That’s right. Andy played … Read More
What Your Brand Can Learn from Netflix’s Response to Kevin Spacey
November 10, 2017
Let’s face it. Nobody wants to think about crisis communication. Imagining potential hazards that could befall your brand is an easy way to get your thoughts and emotions running amok. What if we have a high-profile customer service fail? What … Read More
Finding and Following Your Brand’s Purpose with Robin Fisher Roffer
October 23, 2017
“You’re only a brand if you have meaning beyond your name.” One of the more challenging questions I ask on a regular basis is, “How do you define what a brand is?” Strategist Robin Fisher Roffer didn’t miss a beat. You … Read More
Snark Isn’t the Only Brand Voice
October 18, 2017
It isn’t what you say, it’s how you say it. You’ve no doubt heard this before. This axiom has permeated business, politics, and life at many levels. From your personal communication to your next big marketing campaign, style matters. Especially … Read More
Why Brands Should Trust the Moment with Jeff Suhy
October 16, 2017
“Brands today are looking for immediate feedback. And if it’s negative, they’re done.” What are brands missing today? According to Mod Op’s Jeff Suhy, it all comes down to one thing — consistency. Or lack thereof. We discussed all of … Read More