Author Archives: Nick Westergaard
“Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big focus of the latest book from … Read More
Social Sound Bite: Twitter Cracks Down on Bot Use
March 2, 2018
On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed a new report on how Twitter is cracking down on bot use. Listen for the full sound bite and … Read More
Introducing My New Book — Brand Now
February 27, 2018
My first book, Get Scrappy, presented a system for smarter digital marketing for businesses big and small. As someone who’s built a career on being “brand driven,” it wasn’t too terribly shocking that the first step in this system was … Read More
Hammering Home Your Brand with Words and Visuals with Laura Ries
February 26, 2018
“The tactics have changed but the strategy of owning and building a brand hasn’t.” Laura Ries can share first hand how branding has stood the test of time. “It’s why some rise and others don’t — it’s the brand.” Together … Read More
Social Sound Bite: Facebook Use Down for the First Time in 10 Years
February 23, 2018
On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Edison Research’s Infinite Dial study showing that Facebook use is down for the first time … Read More
How to Project Brand Confidence with Melanie Spring
February 19, 2018
“You have to find people who like you but aren’t like you.” This is a mistake many brands make. They look for customers just like them — with their specific interests and characteristics — instead of people who like your … Read More
Mastering the Storytelling Edge with Joe Lazauskas
February 12, 2018
“A lot of content being produced is not good. That’s because it’s not telling a great story.” As Editor-in-Chief and Director of Content Strategy at Contently, Joe Lazauskas understands the interconnected relationship between content and story. It’s the focus of … Read More
7 Books That Will Help You Be a Better Writer
February 12, 2018
Communication is an in-demand skill set. It consistently tops lists from employers of skills they desire most in new hires. Ironically, it also tops lists from graduating MBAs of skills they wish they’d had more of in business school. Recently, … Read More
Branding Is the New Advertising with Fabian Geyrhalter
January 22, 2018
“Everyone thinks that branding isn’t important today but branding is the new advertising.” Despite media and technology shifts, the brand behind your stories and status updates is more important than ever. We unpacked all of this and more on this … Read More
3 Questions to Answer Before Your Next Presentation
January 16, 2018
We all want to communicate better. Yet we often fail to answer three simple questions that could help even the most basic presentation.