Author Archives: Nick Westergaard
Better Storytelling Through Empathy with Nancy Duarte
October 2, 2017
“There’s so much power in the spoken word.” Nancy Duarte would know. She’s the world’s leading expert on visual communication, ranked #1 on the World’s Top 30 Communication Professionals. She’s also this week’s guest on the On Brand podcast. As … Read More
Standout Brands Do More with Less
September 11, 2017
To channel postal great Cliff Clavin, it’s a little-known fact that people today have the attention span of a goldfish. Thanks to Facebook, Instagram, Snapchat, text messages, email, live video, fitness trackers, smart cars, and … What was that? Sorry. … Read More
Faster Than Normal Branding with Peter Shankman
September 11, 2017
“There’s a common theme to everything I do — I create content that helps people.” And Peter Shankman does just a few things as an author, speaker, entrepreneur, and thought leader on topics ranging from public relations, customer service, and … Read More
Social Sound Bite: Facebook Page Reach Down 20%
September 8, 2017
On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Buzzsumo showing that Facebook Page reach and engagement have declined dramatically since January 2017. Listen … Read More
Bringing the IBM Watson Brand to Life with Amber Armstrong
September 4, 2017
“We want to personify the Watson brand.” But how do you personify a machine? That’s one of the many challenges that Amber Armstrong faces on a daily basis as Director of Digital Amplification, Events, and Demand Generation and Customer Engagement … Read More
Social Sound Bite: Why Email Marketing Still Rules
September 1, 2017
On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed why email should be a bigger part of your marketing strategy. Listen for the full sound bite and enjoy … Read More
Alan Alda on Communicating and Relating to Others
August 23, 2017
“My whole life has been a big improvisation — I follow my nose.” Improvisation has played a big role in Alan Alda’s career in more ways than one. From his early theatrical work to founding the Alda Center for Communicating … Read More
Social Sound Bite: Facebook Makes Its Ad Reporting Even Better
August 14, 2017
On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed Facebook’s latest innovation in advertising analytics: eliminating accidental clicks. Listen for the full sound bite and enjoy these useful … Read More
Social Sound Bite: America’s Online Advertising Duopoly
August 7, 2017
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed just how much of the online advertising apple is owned by Google and Facebook (SPOILER ALERT: about 50%.) Listen … Read More
Saying It Right Is Worth Your Time
August 7, 2017
In today’s distracted digital world, most of us are as busy as ever. We wear it like a badge of honor. How are you doing? “Busy!” [Sheepish laugh.] Well, it beats the alternative. [More awkward laughter.]