Author Archives: Nick Westergaard

Zachary Slingsby is a writer, short film creator, and founder of Human Factor Media, an award-winning branded storytelling company that has worked with leading brands and publishers to create videos people actually want to watch. We discussed thinking like a … Read More →

Greg Monaco is a brand and story coach who strategizes with authors, entrepreneurs, executives, and artists to build compelling brands. In a career that’s included agency work with Fortune 500 brands and founding a global brand consultancy, Greg understands how … Read More →

What does a brand sound like?!? Honestly, my first gut response to this question is—don’t know, don’t care. And I’m in the brand-building business! However, I bet I’m not alone.

Dr. Lauren Tucker is the founder and CEO of Do What Matters, an inclusion management consultancy designed to help marketing services agencies turn inclusion, equity, and diversity intent into impact. We discussed talent (it’s not a pipeline problem), creativity (diversity … Read More →

Music industry veteran Joe Belliotti is an expert in sonic branding. While most marketers focus on visuals, brand builders today need to think about the impressions that can be made and emotions that can be evoked through music and sound. … Read More →

Scott Bartnick is an internationally renowned eCommerce and media expert and co-founder of OtterPR. Through their innovative strategies, OtterPR helps clients—both business leaders and brands—get meaningful media coverage. We discussed all of this and more this week on the On … Read More →

As VP of Marketing at Curbio, Olivia Mariani leads is responsible for everything from brand to demand for the “fix first, pay later” PropTech leader. This week on the On Brand podcast, Olivia joined us to discuss the disruptor’s dilemma—creating … Read More →

A championship season just wrapped up for one of my favorite teams—The L.A. Lakers. No, not the actual Lakers of today. Rather the ’79–’80 “Showtime Lakers” at the heart of HBO’s new series Winning Time. This show tells the story … Read More →

Carla Johnson is one of the world’s leading innovation architects and the author of the new book RE:Think Innovation. Through her company RE:Think Labs she helps brands innovate both internally and externally. We discussed all of this and more this … Read More →

Jamie Gier is CMO of Ceros, helping top brands like NBC Universal, United Airlines, and United Healthcare create immersive content experiences. In our always-on world, customers are looking for greater connection with their brands. This isn’t easy as there’s more … Read More →