Author Archives: Nick Westergaard

Yes, I’m a big believer in brands and branding. Yes, I put the latter in air quotes in the title of this piece. No, I’m not questioning the importance or existence of branding. If anything, what should be in air … Read More →

Bobby G is a brand growth consultant, author of the forthcoming book Build Your Brand like you Give a Sh*t, and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency. Bobby and the Propr team advise on and … Read More →

Dorie Clark has been named one of the Top 50 business thinkers in the world by Thinkers50. In addition to being a consultant for brands like Google and Microsoft, Dorie teaches at Duke University’s Fuqua School of Business and Columbia … Read More →

Bill Price was Amazon’s first Vice President of Global Customer Service and is the founder and president of Driva Solutions, dedicated to creating and sustaining highly effective customer contact strategies and operations, locally and globally. He is an analytics and … Read More →

Sunny Bonnell is co-author of the best-selling business book Rare Breed and Co-Founder of C-suite branding consultancy Motto. No stranger to starting fires and creating ideas worth rallying around, she and her team work with founders, leaders, and teams to … Read More →

Jacob Ross is CEO of PebblePost, a pioneer in the practice of programmatic direct mail. Once the leading channel in sophisticated direct marketing, many cast print mailers aside in favor of shiny new digital channels. Jacob explained why this thinking … Read More →

As an educator, I love it when old sayings turn out to be true. This can offer powerful reinforcement in teaching key concepts. For example, “A picture is worth a thousand words”? Yep. Proved by science thanks to the foundation … Read More →

Daniel H. Pink is the author of the New York Times bestsellers A Whole New Mind, Drive, To Sell Is Human, When, and his latest The Power of Regret. His books have sold millions of copies, have been translated into 42 … Read More →

Maddy Osman is the founder of the Blogsmith, an SEO content writing agency for B2B technology brands. An expert in content creation and strategy, she’s the author of the new book Writing for Humans and Robots. We discussed all of this and … Read More →

Robert L. Dilenschneider has been called “Dean of American Public Relations Executives.” As founder of The Dilenschneider Group, he provides strategic advice and counsel to Fortune 500 companies and leading families and individuals globally, with experience in fields ranging from … Read More →