Author Archives: Nick Westergaard

I don’t know where I’d be without my dad jokes. They remind me so effectively of exactly who I am. Just ask my five kids … (Cue cymbal crash/rimshot.) But seriously, folks, email marketing is no laughing matter. It consistently … Read More


apolo ohno on brand

Reinvention is at the core of Apolo Anton Ohno. He acquired and honed this skill over a decade of Olympic speed skating competition, during which he became the most decorated US Winter Olympian of all time. Apolo harnesses these experiences … Read More


own it podcast on brand

This week on the On Brand podcast, we have something a little different to share with you. Christy Hiler, president and owner of the Cornett agency, just launched a new podcast called Own It. This show features interviews with the … Read More


eric yaverbaum on brand

This week’s interview marks 400 episodes of the On Brand podcast! First up, a special announcement from me. Then I’m joined by Eric Yaverbaum who literally wrote the book on public relations with Public Relations for Dummies. In addition to … Read More


mathew evins on brand

As Chairman and Co-Founder of EVINS Communication, Mathew Evins has built his career in service of iconic brands in food and spirits (including Maker’s Mark!) and travel and hospitality. Today these passion brands mean more than ever to consumers. We … Read More


Because it seems like just about everything has changed over the past two years, it’s oddly comforting when you find something that’s still the same. It’s like discovering a lone flower sprouting out of a scarred battlefield. Just when we … Read More


jac phillips on brand

Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading marketing and partnerships at Visa. Throughout all of these roles, Jac’s focus has been constant—ensuring that established brands remain … Read More


rob meyerson on brand

Rob Meyerson is a brand naming expert and author of the new book Brand Naming. And, as I said many times during the episode, “we don’t talk about brand naming enough!” Luckily Rob does and did so for us this … Read More


aidan fitzpatrick on brand

As founder of both Camo and Reincubate, Aidan Fitzpatrick has a history of building values-based brands. Keeping it simple, integrity-focused, and delight-based unites his work in creating a greater connection between brand builders and their tools. We discussed all of … Read More


ken ungar on brand

Ken Ungar is the president of CHARGE, a national sponsorship consulting firm based in Indianapolis. Since 2006, CHARGE has served clients including Honda, Acura, NASCAR, the Los Angeles Dodgers, NBA Players Association, American Motorcyclist Association, and over fifty professional athletes … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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