Author Archives: Nick Westergaard
Keeping Your Brand Relevant with Jac Phillips
March 7, 2022
Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading marketing and partnerships at Visa. Throughout all of these roles, Jac’s focus has been constant—ensuring that established brands remain … Read More
Brand Naming Best Practices with Rob Meyerson
February 28, 2022
Rob Meyerson is a brand naming expert and author of the new book Brand Naming. And, as I said many times during the episode, “we don’t talk about brand naming enough!” Luckily Rob does and did so for us this … Read More
Building a Values-Based Brand with Aidan Fitzpatrick
February 21, 2022
As founder of both Camo and Reincubate, Aidan Fitzpatrick has a history of building values-based brands. Keeping it simple, integrity-focused, and delight-based unites his work in creating a greater connection between brand builders and their tools. We discussed all of … Read More
Sponsorship Strategy with Ken Ungar
February 14, 2022
Ken Ungar is the president of CHARGE, a national sponsorship consulting firm based in Indianapolis. Since 2006, CHARGE has served clients including Honda, Acura, NASCAR, the Los Angeles Dodgers, NBA Players Association, American Motorcyclist Association, and over fifty professional athletes … Read More
The Cost of Bad Communication
February 8, 2022
It’s pretty normal to feel like your profession is mocked a little too much. Just ask a lawyer or a car salesman. Or a politician. And while there are always a few bad actors who give any line of work … Read More
Creating World-Changing Brands with Radhika Dutt
February 7, 2022
A startup marketing veteran, Radhika Dutt is the author of the new book Radical Product Thinking. Her experience has taught her that we don’t need more products—we need radical products that create change. Our conversation this week covered everything from … Read More
What Customer Loyalty Looks Like in 2022
January 31, 2022
As President of Brand Keys, Robert Passikoff has pioneered work in loyalty and emotional brand engagement, creating the Customer Loyalty Engagement Index, the Loyalty Leaders List, and the Sports Fan and Fashion Brand Indices. He’s also the author of Predicting … Read More
The Soulful Art of Persuasion with Jason Harris
January 24, 2022
As Co-Founder & CEO of creative agency Mekanism, Jason Harris knows a thing or two about building brands. His goal is to bring the idea of persuasion into the twenty-first century by exploring an approach that gets its strength not … Read More
Brand Empathy & Experience with Jesse Purewal
January 17, 2022
As Global Head of Brand at Qualtrics, Jesse Purewal is a leader in brand experience. How can brands build standout experiences? It all comes down to purpose and empathy. This work is also at the heart of Jesse’s Qualtrics-sponsored podcast … Read More
Telling Magnetic Brand Stories with Gabrielle Dolan
January 10, 2022
Gabrielle Dolan’s work spans from personal leadership communication to organizational communication. The bridge that unites these two domains is story. Her new book, Magnetic Stories, helps companies craft stories that connect and engage. From the stories we tell at work to … Read More