Content Marketing Articles
Creating Content with Purpose
June 18, 2012
Social networks, blogs, videos, podcasts, ebooks, and emails — oh my! As marketers, we have one of the most diverse toolboxes at our disposal that we’ve ever had in the history of our trade. As recently as 15 years ago, … Read More
In the ’90s there was a Saturday Night Live sketch starring the late, great Phil Hartman as an avant garde acting teacher. Throughout his instruction he would weave in attention-getting broad generalizations such as “I don’t like women. They don’t … Read More
“My employees don’t have time to blog and play on social media. They need to be selling.” Maybe you’ve heard this from coworkers or clients. Or perhaps you’ve even said it yourself. It’s OK. It’s a frequently heard concern as … Read More
Time Management Tips for Creating Better Content
March 8, 2012
So, now that you’re sold on the concept of content marketing for your brand — what’s next? Probably making some of that aforementioned content, which is also where many businesses hit a snag. You see, developing strong content takes time … Read More
3 Types of Fuel for Your Social Media Campfire
February 20, 2012
No one responds when I post. We don’t get any comments. I don’t think anyone is listening. If there’s one question I hear the most it’s a variant on these. The sheepish and dreaded admission that their social activity or … Read More
The Idea Business
February 3, 2012
Aren’t you going to write this down? We’ve all been to the trendy restaurant where the servers don’t write down your order. How do we know that they got it all and, if they did, that they got it correct? … Read More
Why Instagram Matters for Brands
January 9, 2012
There’s been a lot of talk about Instagram lately. Specifically what, if any, role the photo-sharing app should have as businesses build brands online. As new networks crop up left and right from Google+ to Pinterest to Path it’s easy … Read More
How I Blogged Every Week for a Year
January 2, 2012
Last year, I set a New Year’s resolution that ultimately became one of the most successful goals I’ve set and achieved in my life. Previously my blog suffered from sporadic, unfocused posts. This resulted in a smaller audience with no … Read More
Being King: Why Content Rules (Book Review)
August 29, 2011
Breaking news! Content is — wait for it — king. What’s that? You already knew that? You’ve heard the phrase ‘content is king’ everywhere and are wanting to know what it really means and, more importantly, what you do next? … Read More
The Best Blog Posts I’ve Written
August 25, 2011
… are usually the ones I almost didn’t write. I’ve been reminded of this a lot recently. Writing a blog post about Winnie the Pooh and branding seemed a little off. Really? A post where you relate a Disney franchise … Read More