Brand Strategy Episodes
Rebranding Ukrainian TV with Nick Scott
April 10, 2023
![nick scott on brand](https://www.nickwestergaard.com/wp-content/uploads/2023/04/nick-scott-on-brand.001.png)
Nick Scott is the Creative Director of Studio Hansa. The firm leverages his background as a filmmaker by specializing in creating truly moving content for brands like the BBC, Chivas, Google, and, recently, Ukraine’s public broadcasting company. We discussed all … Read More
Developing Sonic Brand DNA with Michele Arnese
March 27, 2023
![michele arnese on brand](https://www.nickwestergaard.com/wp-content/uploads/2023/03/miichele-arnese-on-brand.001.jpeg)
Michele Arnese is the founder of the leading Sonic Branding Agency amp. His team has developed audio brands for clients such as Mercedes-Benz, Mastercard, BMW, UniCredit, and more. We discussed how to build audio brands, sonic identity, and more this … Read More
How Music Grows Brands with Rebecca Jolly
March 13, 2023
![rebecca jolly on brand](https://www.nickwestergaard.com/wp-content/uploads/2023/03/rebecca-jolly-on-brand.001.png)
Rebecca Jolly is co-author of the new book How Music Grows Brands. As a consultant she focuses on innovative brand solutions across the music and entertainment industries to drive growth and connect with audiences. She discussed how brands need to approach … Read More
Simple Brand Positioning with Ulli Appelbaum
February 20, 2023
![ulli appelbaum on brand](https://www.nickwestergaard.com/wp-content/uploads/2023/02/ulli-appelbaum-on-brand.001.png)
Ulli Appelbaum has held senior strategy and account planning roles at some of the largest advertising agencies in the world, working with brands like Wrigley, Hallmark, Nestle, and Chrysler along the way. His latest book is The Brand Positioning Workbook, which … Read More
Finding Your Brand’s Sub-Culture with Rebecca Coleman
February 13, 2023
![rebecca coleman on brand](https://www.nickwestergaard.com/wp-content/uploads/2023/02/rebecca-coleman-on-brand.001.png)
Rebecca Coleman is the President of The Narrative Group and leads US operations for We Are Social. Her work is defined by the innovative approach of earned-led thinking, which has been used by brands including Mcdonald’s, Harmless Harvest, and Universal … Read More
B2B Brand Building with Linda Fanaras
January 30, 2023
![linda fanaras on brand](https://www.nickwestergaard.com/wp-content/uploads/2023/01/linda-fanaras-on-brand.001-1.png)
Linda Fanaras is CEO/Strategist of Millenium Agency, where she helps B2B brands develop integrated campaigns that get results with her innovative approach of transforming market research into powerful campaigns. This isn’t always easy—especially when it comes to B2B. We discussed … Read More
The Power of Polarization with Tom Suharto
November 21, 2022
![on brand tom suharto](https://www.nickwestergaard.com/wp-content/uploads/2022/11/on-brand-nov.001.png)
Tom Suharto leads global strategy at Forsman & Bodenfors where his clients include Volvo, Crocs, Baileys, and H&M. Prior to that, he was at Wieden+Kennedy working on iconic brands like Nike and Disney. We discussed all of this and more, … Read More
Positioning-Based Strategy with Todd Irwin
October 10, 2022
![todd irwin on brand](https://www.nickwestergaard.com/wp-content/uploads/2022/10/todd-irwin-on-brand.001.png)
Todd Irwin is the Chief Strategy Officer and Founder of Fazer. The brand strategy agency has worked with Fortune 500 brands like Coca-Cola and Nike as well as SMBs and startups. Todd joined me this week on the On Brand … Read More
Purpose-Driven Branding with David Aaker
September 26, 2022
![david aaker on brand](https://www.nickwestergaard.com/wp-content/uploads/2022/09/david-aaker-on-brand.001.png)
Branding expert and author David Aaker returns for his third appearance on the On Brand podcast. While he thanked me for having him back, I thanked him for continuing to create interesting work. His latest book is The Future of … Read More
Leading Through Strategic Narrative with Guillaume Wiatr
September 12, 2022
![guillaume wiatr on brand](https://www.nickwestergaard.com/wp-content/uploads/2022/09/guillaume-wiatr-on-brand.001.png)
Guillaume Wiatr is the author of Strategic Narrative and the Principal/Founder of MetaHelm, a strategy consulting firm specializing in helping business leaders unlock profit and energize their team with a shared narrative grounded in their organization’s purpose. His work teaches … Read More