It’s a different time for marketers and brand builders across the board. But what about B2B marketers? What’s different for them in the face of COVID-19? I couldn’t wait to ask our guest this week just that. Ana Raynes is the CEO and founder of Simplified Impact, a B2B growth marketing agency. We discussed what B2B marketers can do during these strange times and the various stages of business that will follow. Read More →

“Branding people have not formally gotten into the strategy world.” And vice versa. And that’s a problem according to branding and marketing legend David Aaker, author of several books including his latest Owning Game-Changing Subcategories. It’s a book that’s coming out at a game-changing and turbulent time in the world of business and beyond. We discussed all of this and more, this week on the On Brand podcast. Read More →

“Attention is the defining business challenge of our time.” This prolific idea was noted by not one but two guests this week. Jamie Mustard is a strategic multimedia consultant who helps create brands, ideas, and messages that stand out. His new book The Iconist features bold examples from the world of business, art, and music including the story of Mindhunter actor Holt McCallany. We’re lucky to be joined by both Jamie and Holt this week on the On Brand podcast. Read More →

“Marketers today have to be data junkies.” Kristin Luck would know. She’s founded two marketing analytics companies that were so successful both ended up being acquired. Today she helps founders and executive teams scale and monetize their businesses. What role does branding play in all of this? We discussed that very topic and more on this week’s episode of the On Brand podcast. Read More →

“The secret sauce of brands is purpose.” In a career that’s taken her from wrangling brands at Wieden+Kennedy to launching her own successful global PR shop, futurefactor, Kerrie Finch has spent her career helping brands share their stories with the world. We discussed all of this and more on this week’s episode of the On Brand podcast. Read More →

“How do we make sure there’s a consistency of experience, consistency of messaging, and consistency of feeling?” These are the questions all brand builders grapple with. However, startup brands are building answers to these questions from the ground up. This week I was joined by Jonathan Wassterstrum, founder and CEO of startup brand SquareFoot. We discussed how he tackled these questions and more on this week’s episode of the On Brand podcast. Read More →

“Getting people to change habits and try new things is an exciting challenge for any marketer.” And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her from Yahoo to Apple to Facebook, … Read More →

“Be an outlier. Play a game no one else is playing.” With success in developing both corporate marketing and political campaigns, Phillips Stutts knows how to win big. As founder of Win BIG Media and Go BIG Media he helps clients across the board do just that. Recently, he’s trained his focus on fighting his own rare, incurable disease. We talked about overcoming obstacles, innovating, and winning this week on the On Brand podcast. Read More →

“Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed all of this and more this … Read More →

“A lot of Wall Street people think that profit is the reason for business. I say profit is the applause you get for creating a motivating environment for your people so they’ll take good care of your customers.” This week, … Read More →