Brand Strategy Episodes
Stand-Out Strategies with Chantal Cornelius
July 17, 2023

Chantal Cornelius has spent the last two decades helping hundreds of coaches, consultants, and speakers grow their businesses and achieve their goals by making strong emotional connections with their clients. We discussed all of this and more this week on the … Read More
Translating Culture with Marcus Collins
June 26, 2023

Marcus Collins is head of strategy at Wieden+Kennedy New York and author of the new book For the Culture. In addition to his work as an award-winning marketer and cultural translator, he also teaches marketing at the University of Michigan’s … Read More
Designing Sustainable Brands with Alex Moulton
May 8, 2023

Alex Moulton is Chief Creative Officer at Trollbäck+Company, a firm known for designing strategic, sustainable brands including the UN’s sustainability goals. When he’s not leading creative efforts at Trollbäck, you can find Alex working as a DJ and composter. We … Read More
Building a Nice Brand with Dave Delaney
April 17, 2023

Dave Delaney is a communication expert and founder of FutureForth. He brings his Nice Method to his work as a keynote speaker, author, and consultant—helping leaders and aspiring leaders improve their communication and relationship building. We discussed all of this … Read More
Rebranding Ukrainian TV with Nick Scott
April 10, 2023

Nick Scott is the Creative Director of Studio Hansa. The firm leverages his background as a filmmaker by specializing in creating truly moving content for brands like the BBC, Chivas, Google, and, recently, Ukraine’s public broadcasting company. We discussed all … Read More
Developing Sonic Brand DNA with Michele Arnese
March 27, 2023

Michele Arnese is the founder of the leading Sonic Branding Agency amp. His team has developed audio brands for clients such as Mercedes-Benz, Mastercard, BMW, UniCredit, and more. We discussed how to build audio brands, sonic identity, and more this … Read More
How Music Grows Brands with Rebecca Jolly
March 13, 2023

Rebecca Jolly is co-author of the new book How Music Grows Brands. As a consultant she focuses on innovative brand solutions across the music and entertainment industries to drive growth and connect with audiences. She discussed how brands need to approach … Read More
Simple Brand Positioning with Ulli Appelbaum
February 20, 2023

Ulli Appelbaum has held senior strategy and account planning roles at some of the largest advertising agencies in the world, working with brands like Wrigley, Hallmark, Nestle, and Chrysler along the way. His latest book is The Brand Positioning Workbook, which … Read More
Finding Your Brand’s Sub-Culture with Rebecca Coleman
February 13, 2023

Rebecca Coleman is the President of The Narrative Group and leads US operations for We Are Social. Her work is defined by the innovative approach of earned-led thinking, which has been used by brands including Mcdonald’s, Harmless Harvest, and Universal … Read More
B2B Brand Building with Linda Fanaras
January 30, 2023

Linda Fanaras is CEO/Strategist of Millenium Agency, where she helps B2B brands develop integrated campaigns that get results with her innovative approach of transforming market research into powerful campaigns. This isn’t always easy—especially when it comes to B2B. We discussed … Read More