This week’s interview marks 400 episodes of the On Brand podcast! First up, a special announcement from me. Then I’m joined by Eric Yaverbaum who literally wrote the book on public relations with Public Relations for Dummies. In addition to … Read More →

As Chairman and Co-Founder of EVINS Communication, Mathew Evins has built his career in service of iconic brands in food and spirits (including Maker’s Mark!) and travel and hospitality. Today these passion brands mean more than ever to consumers. We … Read More →

Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading marketing and partnerships at Visa. Throughout all of these roles, Jac’s focus has been constant—ensuring that established brands remain … Read More →

Ken Ungar is the president of CHARGE, a national sponsorship consulting firm based in Indianapolis. Since 2006, CHARGE has served clients including Honda, Acura, NASCAR, the Los Angeles Dodgers, NBA Players Association, American Motorcyclist Association, and over fifty professional athletes … Read More →

“If you start off on the wrong foot and your brand isn’t in line with the attitudes or personality of the brand, there’s confusion.” Or, to put it bluntly, your brand sucks. That’s the title of strategist Ernie Harker’s new book. We discuss how to … not build a brand that sucks this week on the On Brand podcast. Read More →

“People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. This week he joined me as a guest on my podcast to talk about how to build a social-first brand. Read More →

“A lot of the assumptions we make are bad assumptions.” When it comes to making assumptions, sometimes we marketers can’t help ourselves. To avoid this, we need to ensure that we have a good mix of both quantitive and qualitative … Read More →

“The pandemic has forced brands to change the way they communicate and the way they operate.” As a research professor, author, and VP at Ipsos, Emmanuel Probst spends a lot of time studying, teaching, and writing about consumer behavior. His latest update to Brand Hacks provides brand builders with a useful compass for navigating the increasingly challenging world we find ourselves in. We discussed all of this and more this week on the On Brand podcast. Read More →

“There was a big group of people who were able to fare very well during this time and it was those who took action.” As CEO of Consulting Success, Michael Zipursky has worked with hundreds of clients across industries on overcoming the chaos and uncertainty this past year has presented. We discussed how brands can plan, pivot, and take action this week on the On Brand podcast. Read More →

“Marketing’s most fundamental role is understanding markets and consumers better than anyone else around. This past year has allowed us to pause and realign.” Engelina Jaspers has built her career around inflection points in periods of change. The author of the book Marketing Flexology, Engelina stopped by the On Brand podcast this week to share how we can all future proof both our marketing and our careers. Check it out! Read More →