Book Review Articles
Why Your Brand Needs Youtility (Book Review)
July 15, 2013

Pssst! I have a secret to tell you about Jay Baer’s new book Youtility. Are you ready? First, as you know I’m a huge fan of Jay’s work including the Social Pros podcast as well as his previous book, The … Read More

One of the joys of doing The Work Talk Show podcast with DJ Waldow each week is conversing with guests about how they get work done and manage their professional and personal lives. That’s where I first heard Mitch Joel … Read More
Building a Commitment Engine for Your Business (Book Review)
January 24, 2013

Commitment. Passion. Culture. Strategy. These big words get bandied about exhaustively in business settings large and small. In some cases these buzzwords get strung together in team meetings in an ill-defined way prompting many to recall that line in The … Read More
Do You Need The Impact Equation? (Book Review)
October 29, 2012

When outlining how brands are built online, we often say that’s it’s through three things — conversations, content, and community. However, one underlying principle unites all three — platform. Whether a personal or professional brand, those making an impact online … Read More
Why Email Marketing Needs a Rebel’s Guide (Book Review)
September 27, 2012

When more stories about what’s new and trendy get reported more often than other stories with relevant and sometimes contradictory data, we blame the “file drawer effect” — as in these other stories get “left in the drawer.” This is … Read More
Gary Vaynerchuk Wants You to Say Thank You (Book Review)
April 26, 2012

Gary Vaynerchuk is nuts. Nuts in a good way that makes you feel both envious and lazy at the same time. With insurmountable reserves of passion and purpose, his very being embodies what this social media thing is and how … Read More
Chris Brogan’s Google+ for Business (Book Review)
January 19, 2012

I hate when I lose a good line that I’ve been using. When talking about Google+ I often say, “It’s so early — it’s not like anyone is an expert yet. I mean, no one’s written a book on it.” … Read More
What I Learned from Steve Jobs (Book Review)
December 12, 2011

Okay, now that I have your attention, allow me to clarify. I did not have the pleasure of meeting Mr. Jobs. I did, however, have the pleasure of reading Walter Isaacson’s landmark biography on the legendary Apple co-founder and CEO … Read More
Seth Godin Thinks We Are All Weird (Book Review)
October 17, 2011

Remember after the Prisoner of Azkaban, when the Harry Potter books got fat? I thought about this recently as I read the latest from Seth Godin, We Are All Weird. Remember when Seth’s books shrunk? In a bit of literary … Read More
Cut Through the BS on Social Media (Book Review)
September 26, 2011

There are a lot of books about social media on the market today and coming soon to a bookstore or Kindle near you. But if you’re looking for a book with unmatched tone that cuts through the abstract, fluffy BS … Read More