Video posting is a great way to integrate your offline personality with your online brand. Connecting offline and online social networking is one of many themes in The Referral Engine (affiliate link), the new book by Duct Tape Marketing’s John Jantsch. On a recent business trip, I maximized my drive time by listening to the audiobook where John personally unfolds a systematic plan for re-engineering your business that could apply to just about any organization. Once I got to my hotel, I was fired up and recorded this quick review …

So, in case you couldn’t tell, you should get The Referral Engine now. The book’s content alone is great but the audiobook makes it even better.

And, of course, you can read more insights from John at DuctTapeMarketing.com.