Author Archives: Nick Westergaard
Say It with Video
March 24, 2009
In our last post we talked about our mantra for employing online video (borrowing a bit from the folks at FTD) — say it with video. We took some of our own advice and used video for our newly added … Read More
How Schools Can Use Social Media
March 22, 2009
As spring break winds down and the kids get ready to return to school, my mind cannot help but merge the two worlds of kids/school and work/social media. Both education and the internet are in a state of flux. Social … Read More
Muppets on Marketing
March 20, 2009
The above scene from The Muppets Take Manhattan is one that Dean and I both hold near and dear for obvious reasons. But there is a very simple truth exposed by Kermit as he helps an all-frog ad agency struggle … Read More
Is It Hard to Do Business with You?
March 18, 2009
Last weekend I went to the store to buy Monopoly and it was damn hard. If you’ve ventured down the game aisle of late you’ve probably noticed that there are a few more versions of the Parker Brothers classic including … Read More
6 Things You Need to Know About the New Facebook
March 16, 2009
If you were on Facebook this past weekend you no doubt noticed some changes. About a week or two ago those of us with Facebook (fan) pages were invited to transition our content over to the new format. Late last … Read More
Favorite Things: Direct Mail Done Right
March 4, 2009
“You’ve got to see this,” said my friend and colleague Don as he slid one of the most engaging pieces of direct mail that I’ve seen in a long time across the table … Hear my quick take in the … Read More
Anatomy of an Ad: Reality + Gestalt
February 27, 2009
Like the Reality Coalition needs any help from us — I think I saw this spot between every break last night. But here is our quick take on why it works. First, the ad is good. Every piece works — … Read More
8 Reasons Why Email Newsletters Work
February 26, 2009
Today Business Week had a great article on the success of the tried and true email newsletter. While definitely not the sexiest form of new media (nor the newest), many of our clients see continued success with email newsletters. Here … Read More
Ads That Move the Needle
February 23, 2009
This morning Advertising Age reported that the Miller High Life one-second Super Bowl ad has created a year-on-year sales bump for the brand affectionately referred to as “the champagne of beers.” The real kicker is that NBC didn’t even air … Read More