Author Archives: Nick Westergaard
It’s the Little Things …
February 19, 2007
… that transform good marketing into great marketing. This morning, The Lion in Winter was on and I had to go to the endlessly-useful Internet Movie Database. (BTW – Wasn’t this one of the first viral sites that all of … Read More
Brand Rx for Professional Services
January 30, 2007
Some things you don’t want to see at the doctor’s office: An old, rusty exam table A scary plastic apron hanging on the back of the door A random cart left in the exam room with an old machine on … Read More
Thinking of the Whole Picture
January 13, 2007
The following message from Whole Foods CEO John Mackey was distributed to all team members on November 2, 2006. On the same day, the company warned that sales growth would be slow in the year ahead and that its stock … Read More
The Swing Marketing Advertised
January 9, 2007
If you haven’t seen this already, check out this hilarious take from Project Cartoon. Jaded or frighteningly realistic? You be the judge. This site is also a fun example of letting users under the hood to play around. If you … Read More
Did you know …
January 1, 2007
… that marketing campaigns can sponsor events? I knew companies could but I got introduced to this concept just now on the Rose Bowl where viewers will be treated to the “Built Ford Tough Postgame Show.” I’m not sure how … Read More
I Agree with Leo
December 20, 2006
I regard a great ad as the most beautiful thing in the world. – Leo Burnett I went to the University of Iowa Museum of Art last weekend and saw this statue – Bob’s Big Boy. I love it. I … Read More
Redefining Breakfast
December 19, 2006
Last night I caught the founders of Cereality, David Roth and Rick Bacher, on The Big Idea with Donny Deutsch. Now this truly is a remarkable concept – a bar/cafe that serves cereal. Not high-end, gourmet cereal. Just plain ‘ol … Read More
I’m Nick Westergaard and I Approve This Blog Post
November 27, 2006
A recent study pointed out some stunning stats on political advertising. During this month’s election, a viewer watching a 30-minute block of television was, on average, exposed to 4 1/2 minutes of political advertising. The real kicker? In a 30-minute … Read More
I’m Taking Pictures of My Trash Again
October 16, 2006
Again, you say? Yes. As some of you may remember I was similarly moved by some fast food packaging that I had to photograph and blog about pre-trash last year. Anyhow, I love this Pizza Hut box because they took … Read More
Why TiVo Has Us Peeing on Our Advertising
September 17, 2006
CBS Sunday Morning had a great cover story this morning that seemed to effectively encapsulate the state of the advertising business today. “Cutting Through Advertising Clutter”touches upon the “usual suspect” topics of the death of the TV industrial complex, the … Read More