Author Archives: Nick Westergaard

Say It with Video

March 24, 2009

In our last post we talked about our mantra for employing online video (borrowing a bit from the folks at FTD) — say it with video. We took some of our own advice and used video for our newly added … Read More


As spring break winds down and the kids get ready to return to school, my mind cannot help but merge the two worlds of kids/school and work/social media. Both education and the internet are in a state of flux. Social … Read More


Muppets on Marketing

March 20, 2009

The above scene from The Muppets Take Manhattan is one that Dean and I both hold near and dear for obvious reasons. But there is a very simple truth exposed by Kermit as he helps an all-frog ad agency struggle … Read More


Last weekend I went to the store to buy Monopoly and it was damn hard. If you’ve ventured down the game aisle of late you’ve probably noticed that there are a few more versions of the Parker Brothers classic including … Read More


If you were on Facebook this past weekend you no doubt noticed some changes. About a week or two ago those of us with Facebook (fan) pages were invited to transition our content over to the new format. Late last … Read More


“You’ve got to see this,” said my friend and colleague Don as he slid one of the most engaging pieces of direct mail that I’ve seen in a long time across the table … Hear my quick take in the … Read More


Good Day

February 28, 2009

Paul Harvey died this weekend. There are any number of finely worded obituaries you can read about the man whose “rest of the stories” and “good days” punctuated the breakfast tables of my childhood. What I think should be noted … Read More


Like the Reality Coalition needs any help from us — I think I saw this spot between every break last night. But here is our quick take on why it works. First, the ad is good. Every piece works — … Read More


Today Business Week had a great article on the success of the tried and true email newsletter. While definitely not the sexiest form of new media (nor the newest), many of our clients see continued success with email newsletters. Here … Read More


Ads That Move the Needle

February 23, 2009

This morning Advertising Age reported that the Miller High Life one-second Super Bowl ad has created a year-on-year sales bump for the brand affectionately referred to as “the champagne of beers.” The real kicker is that NBC didn’t even air … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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