Author Archives: Nick Westergaard

A recent study pointed out some stunning stats on political advertising. During this month’s election, a viewer watching a 30-minute block of television was, on average, exposed to 4 1/2 minutes of political advertising. The real kicker? In a 30-minute … Read More →

Again, you say? Yes. As some of you may remember I was similarly moved by some fast food packaging that I had to photograph and blog about pre-trash last year. Anyhow, I love this Pizza Hut box because they took … Read More →

CBS Sunday Morning had a great cover story this morning that seemed to effectively encapsulate the state of the advertising business today. “Cutting Through Advertising Clutter”touches upon the “usual suspect” topics of the death of the TV industrial complex, the … Read More →

Is this an awesome example of true business acumen or am I just falling for Ford’s spin? As everyone knows, last Tuesday Bill Ford Jr. stepped down as CEO of the troubled automaker. (Quick aside: I can’t take credit for … Read More →

Those of you who know me personally, know I love rage-comic Lewis Black. Those of you who read this blog frequently know that I also love good customer service. So what a treat I got this week when I received … Read More →

You should. I could list of all the reasons but instead I’ll further propagate the blogosphere by sending you to a great post by Janine Popick, President/CEO and founder of Vertical Response (my email service provider of choice) where she … Read More →

Or is it all in the eye of the beholder? I had a philosophical discussion with a co-worker today about a Chinese restaurant menu that got shoved under everyone’s windshield wipers in the parking lot. I cited it as a … Read More →

Story time at the WesterBlog. Gather ’round … I run. Not real well but I run nonetheless. On Wednesdays I run with a group of triathalonians and ironmen. It’s something of a brutal self abuse regimen. I run because I … Read More →

Seth Godin makes a great point about receptionists. It pays to make every step of a customer’s experience remarkable. Receptionists are your advance team who make impressions on your clients very early in the sales process. Sometimes this interaction is … Read More →

Want to reach the gamer audience? Microsoft-owned Massive Incorporated has it figured out: sell ad space in the virtual universes of video games. The above screenshot from the game “Anarchy Online” illustrates the point beautifully. If you’re promoting Batman Begins, … Read More →