Author Archives: Nick Westergaard

I love snacks. Snacks are great because they’re … well, snacks. Small in size, sweet or salty. One of my favorite pieces of new media marketing vernacular is “info snacking.” For those un-indoctrinated, info snacking speaks to all of the … Read More →

Years ago I worked for a small educational publishing company. As I sat down to begin work on what would ultimately be the first of my two complete overhauls of the company’s website, I remarked to a colleague that this … Read More →

Our Facebook movement is just a weekend old and already there is news in the form of this post from Mashable. The executive summary is that Facebook has responded — no doubt spurred to action by our incredibly small, er … Read More →

Now is the winter of our discontent … Those opening lines from Richard III crossed my mind earlier today while driving past our local Shakespeare Festival stage in Iowa City, where the Bard’s tale of a physically and mentally disfigured … Read More →

In the recent issue of Creativity, modern advertising leaders offer their opinions on the state of the industry. Among the questions asked was should this business still be called ‘advertising.’ This is an especially relevant topic as all of us … Read More →

It started out seemingly harmless. I was sitting outside on our deck, unwinding over the Memorial Day weekend with the new, re-designed Newsweek (BTW — cool content and layout changes – props to Meacham and co). As I leisurely thumbed … Read More →

With all of the list shows and marathons that dominate our  holiday weekend, we thought you might be interested in seeing our list of most popular posts from the first half of 2009. No surprises here, really. We seem to … Read More →

Every craft demands its own unique set of tools. Expanding on an idea from Chris Brogan, I’ve decided to take a moment and outline the tools that I personally find useful for blogging. Anyone who’s ever taken an acting class … Read More →

UPDATE: Registration closes Wednesday, April 15th. What are you doing this Friday (4/17) over the noon hour? If you are in the Corridor, we invite you to attend our seminar Growing Your Business with New Media at noon at the … Read More →

Recently my Aunt Jane started a business. She just launched her website and has wisely included a blog to position and promote her expertise and to help her search engine optimization. As she composed her first post, she sent me … Read More →