Author Archives: Nick Westergaard
Book Review – Neuromarketing
March 7, 2011
This week I thought I would take a little break and provide a review of a book I read recently that you might find resourceful. As thought leadership is an important part of our business, we try to stay current … Read More
Tips for Developing a Brand Name
February 21, 2011
Recently our firm has been charged with naming several products, services, and companies for our clients. This has given us the opportunity to standardize and streamline the frameworks and tools that we use when creating a brand name. As this … Read More
With Social Media, Everyone’s a Marketer
February 14, 2011
Everyone’s a marketer. I found myself saying this recently while meeting with a client who is the executive director of a local non-profit. They struggle with being one of the area’s “best kept secrets.” We were talking about educating the … Read More
Why Super Bowl Ads Still Matter
January 31, 2011
A few years back, I sat in on a meeting with co-workers discussing whether or not to exhibit at a large national conference. The ROI wasn’t clear for starters. Plus we were a medium-sized fish who had just been acquired … Read More
Interview – Setting the Brand Standard for HTML5
January 24, 2011
Last week the World Wide Web Consortium (W3C) rolled out a new logo, identity system, and website for HTML5, the next major revision of the HTML standard. Here’s an interview I did with Michael Nieling and Jeff Hamlett of Ocupop, … Read More
How to Set Rebranding Expectations
January 17, 2011
To creative folk, the choice of writing utensil is often something labored over. I have long used a Paper Mate Flair as my pen of choice. It feels substantial without being pretentious plus you can’t beat the felt tip. There’s … Read More
Personal Brand Spotlight: Roger Ebert
January 10, 2011
A couple weeks ago, CBS Sunday Morning (an important part of my weekend routine) profiled film critic Roger Ebert. By now many are familiar with Ebert’s struggles with cancer, which eventually resulted in the loss of his speaking voice.
Take Social Media to the Next Level in 2011
January 3, 2011
A New Year brings new opportunities for your business. Among these, one that is sure to be a resolution on many to-do lists is taking social media to the next level. You are tweeting, friending, liking, tagging, blogging, and creating content to build your … Read More
Personal Branding vs. Business Branding: Twitter Usernames & URLs
December 18, 2010
Many struggle with when and how to promote a business brand versus when and how to promote your personal brand. These are big decisions. Your personal brand is important — especially in the digital space — and merits the same … Read More
Don’t Fear the Drawing Board
September 21, 2010
Part of being brand driven — in the imortal words of Kenny Rogers — is knowing when to hold ’em and when to fold ’em. Now that I have The Gambler reference that I’ve always wanted to make out of … Read More