Author Archives: Nick Westergaard

If you’ve been to LinkedIn lately, you’ve probably noticed that things look a bit different. While LinkedIn doesn’t have us addicted with the co-dependent ferocity of Facebook and Twitter, the executive-focused social network is proving to be a valuable space … Read More →

For many brands, the true potential of social media marketing is unlocked when it’s used to bridge online and offline engagement. Sponsorships are an incredible opportunity to connect these dots. How exactly does a brand go about doing this? Take … Read More →

One of the advantages of being on vacation during a social media storm that garners national attention is that you have some time to take a step back and think rather than diving head first into the tempest. This was … Read More →

We’ve all heard it before. Or, heaven forbid, you might’ve actually said it yourself. “Let’s have the intern get us started on social media.” Worse still are those that (for the most part jokingly) suggest that their high-school-aged niece should … Read More →

Email marketing is taking a page from Mark Twain. Despite obituaries from venerable sources such as as The Wall Street Journal, results from marketers in the trenches show us that these reports of email’s death are greatly exaggerated. Leading the … Read More →

Harsh, I know but many need a wake up call when it comes to blogging for business. It’s true that of the 172 million blogs out there, many quit or stop posting after just 3 months. And then there’s the … Read More →

My most trafficked post of 2011 occurred exactly one year ago. The post provided early insights and a review of a new social network called Google+. In hindsight the traffic spike isn’t really surprising as it’s a big new social … Read More →

One of the most common objections heard from businesses considering social media is that “people will say bad things about our brand.” When hearing this, marketers often politely remind the boss or client that these conversations about the brand – … Read More →

There’s a great line in Donny Deutsch’s memoir Often Wrong, Never in Doubt where he goes on a tirade about the shallowness of the advertising industry who, prior to the ’90s, turned their nose up at pharmaceutical advertising. “Where does … Read More →

Boasting one new user a second, it’s safe to say that Instagram — in the words of Ron Burgundy — is “kind of a big deal.” The network is on target to reach 100 million users just two years after … Read More →