Author Archives: Nick Westergaard
#SMIATL – Social Media for Successful Advocacy
September 17, 2011
I had the great honor of speaking at the Social Media Integration Conference in Atlanta (#SMIATL). In addition to participating in a Live #Blogchat with Mack Coller and keynotes from Social Media Explorer’s Jason Falls and others, this was an … Read More
Creating a Social Media Participation Schedule
September 12, 2011
There’s a lot of talk today about ‘social media engagement.’ However, our engagement often ends up one-sided, as we focus more on our outgoing brand messages than on building connections and community with others. I’m guilty of this myself. I … Read More
When to Link Your Facebook Page to Twitter
September 5, 2011
Marketers eyes light up with newfound productivity when they learn they can push updates from their brand’s Facebook Page to Twitter via a simple Facebook application. But is this time-saving measure the best way to go? When does this make … Read More
Brand-Driven Blogging at Dreamforce ’11
August 30, 2011
I had the incredible opportunity to speak about Building a Brand-Driven Blog at the Salesforce.com Community Conference that precedes Dreamforce ’11. Joining me were two of the brightest stars in the Salesforce.com blogging universe — Jenna Baze of RatherGeeky.com (@RatherGeeky) … Read More
Being King: Why Content Rules (Book Review)
August 29, 2011
Breaking news! Content is — wait for it — king. What’s that? You already knew that? You’ve heard the phrase ‘content is king’ everywhere and are wanting to know what it really means and, more importantly, what you do next? … Read More
The Best Blog Posts I’ve Written
August 25, 2011
… are usually the ones I almost didn’t write. I’ve been reminded of this a lot recently. Writing a blog post about Winnie the Pooh and branding seemed a little off. Really? A post where you relate a Disney franchise … Read More
Google+ Business Wish List
August 22, 2011
Dear Google, We’ve been very good marketers this year. We’re really excited about your most recent toy, Google+. Do you think you could find a way to include the following features in your upcoming rollout of Google+ business pages? Start … Read More
Content Snacks for the Weekend
August 18, 2011
I wanted to take a moment and explain what this post is. Not this post specifically but this series of posts. As you may know, I post new content on Mondays at 9:00 AM to catch readers at the beginning … Read More
Growing Your Social Media Garden
August 15, 2011
This photo isn’t my garden. In fact, I hate gardening. I just didn’t get the “love of the land” yardwork gene, which is surprising as both of my parents have it. As farm kids in the city, they were eager … Read More
Brand-Driven Community at BarcampICR
August 13, 2011
I was thrilled to speak at the first ever BarcampICR in Iowa City. I talked about my passions — branding and social media. More specifically, I shared how we can use social media to build Brand-Driven Communities. There were also … Read More