Author Archives: Nick Westergaard

“I’d love to blog … but I could never do that.” It’s amazing how many people are still intimidated by the idea of blogging. Yet for many B2B and B2C brands, blogs still serve as digital content hubs — solving … Read More →

Today I was thrilled to rollout a new talk at Social Media Explorer’s Explore Minneapolis event. Time, Talent, & Terror: Overcoming the Internal Obstacles to Social Media Adoption drew upon my 10+ years as a “digital change agent” at organizations … Read More →

With comScore clocking Pinterest’s growth rate at 4,000%, it remains the fastest growing social network in the world. With all of these new users jumping on board and pinning their hearts out, how can you ensure that your brand’s products … Read More →

If you’ve been to LinkedIn lately, you’ve probably noticed that things look a bit different. While LinkedIn doesn’t have us addicted with the co-dependent ferocity of Facebook and Twitter, the executive-focused social network is proving to be a valuable space … Read More →

For many brands, the true potential of social media marketing is unlocked when it’s used to bridge online and offline engagement. Sponsorships are an incredible opportunity to connect these dots. How exactly does a brand go about doing this? Take … Read More →

One of the advantages of being on vacation during a social media storm that garners national attention is that you have some time to take a step back and think rather than diving head first into the tempest. This was … Read More →

We’ve all heard it before. Or, heaven forbid, you might’ve actually said it yourself. “Let’s have the intern get us started on social media.” Worse still are those that (for the most part jokingly) suggest that their high-school-aged niece should … Read More →

Email marketing is taking a page from Mark Twain. Despite obituaries from venerable sources such as as The Wall Street Journal, results from marketers in the trenches show us that these reports of email’s death are greatly exaggerated. Leading the … Read More →

Harsh, I know but many need a wake up call when it comes to blogging for business. It’s true that of the 172 million blogs out there, many quit or stop posting after just 3 months. And then there’s the … Read More →

My most trafficked post of 2011 occurred exactly one year ago. The post provided early insights and a review of a new social network called Google+. In hindsight the traffic spike isn’t really surprising as it’s a big new social … Read More →