Author Archives: Nick Westergaard
MLK, The Gap, & the Downside of Social Media
November 7, 2011
If there’s a downside to the rise of social media it’s our increased ability to ‘pile on’ creative work. We all talk about the increase in connections and conversations but we forget to caution against the risk of increased negativity … Read More
How to Keep from Quitting Your Blog
October 31, 2011
I’m not a perfect blogger by any means. In fact, I’m writing this because of my experiences quitting blogging through the years. I started my blog about branding and new media in 2005 but have wandered on and off the … Read More
Even Experts Get Social Media Wrong
October 24, 2011
WARNING: What follows could be classified as something of a rant. I’ve cautioned against blind adherence to the social media rules before. I’ve always said that rules are a beginning to a social media plan but may not always be … Read More
Seth Godin Thinks We Are All Weird (Book Review)
October 17, 2011
Remember after the Prisoner of Azkaban, when the Harry Potter books got fat? I thought about this recently as I read the latest from Seth Godin, We Are All Weird. Remember when Seth’s books shrunk? In a bit of literary … Read More
How I Use Google+
October 10, 2011
If you’re like me you’ve probably seen a wide array of responses to Google’s new social network, Google+. What would I do with another social network? I haven’t logged into Google Plus in days/weeks. I am abandoning Facebook for Google+ … Read More
Steve Jobs on Innovation, Intuition, & Life
October 6, 2011
Steve Jobs has passed away leaving behind an unparalleled legacy in American innovation. As my friend and fellow marketer, Bob Abbate, fittingly summed up, “His vision inspired me. His products are the tools of my trade. He was a master … Read More
Building a Brand-Driven Community with Social Media
October 3, 2011
Branding is important. I gotta get me some of that. Social media is critical. I gotta get me some of that, too. Branding and social media are kind of squishy things. Industry thought leaders wax philosophically to the point that … Read More
Cut Through the BS on Social Media (Book Review)
September 26, 2011
There are a lot of books about social media on the market today and coming soon to a bookstore or Kindle near you. But if you’re looking for a book with unmatched tone that cuts through the abstract, fluffy BS … Read More
What Do You Do at Take-Off?
September 23, 2011
In the past couple of weeks, I’ve flown twice. Each time I was seated directly behind a young child in the 2-3-year-old range. The two kids’ behavior at take-off couldn’t have been more different. Though quite normal, the first boy … Read More
Branding the User Interface (Fwix Interview)
September 19, 2011
As Creative Director for Fwix, Jordan Gadapee is responsible for the geotagging start-up’s brand development across all platforms including web, mobile, and the app marketplace. As we consider the impact that all of these screens have on our business, Jordan … Read More