Author Archives: Nick Westergaard
MediaTemple Hosts Social Media Support (Interview)
March 15, 2012
The surest path to social media success comes from aligning your strategy with core organizational goals. Web hosting provider (mt) MediaTemple has done just that, using social to enhance their customer support and, in the process, humanizing a brand many … Read More
Picture Perfect: 12 Brands Who Are Rocking Instagram
March 12, 2012
We all know Instagram is a lot of fun. This iOS photo-sharing app with easy filters and addictive social sharing already boasts over 15 million users and was recently named ‘app of the year’ by Apple’s App Store. As businesses … Read More
Time Management Tips for Creating Better Content
March 8, 2012
So, now that you’re sold on the concept of content marketing for your brand — what’s next? Probably making some of that aforementioned content, which is also where many businesses hit a snag. You see, developing strong content takes time … Read More
SXSW Expert Advice: The One Thing You Need to Remember
March 5, 2012
Each year, SXSW Interactive draws nearly 20,000 attendees from as many as 63 countries throughout the world to Austin to consume over 900 conference sessions. Given these mind-blowing statistics, it’s no surprise that SXSW is a major event in the … Read More
Facebook Timeline for Brand Pages: What You Need to Know
March 1, 2012
It’s official — Timeline for Facebook Brand Pages gets rolled out universally on March 30th. Users have been playing with many of these features since late last year but now they’ll be applied to the massive social network’s 37 million … Read More
Radian6 Decodes Social Media ROI in a Report You Can’t Miss
February 27, 2012
If there’s one topic in social media that is at the same time discussed extensively and yet barely understood, it’s effectively measuring ROI. However, a new primer is available for free that sheds some light on this most challenging of … Read More
A Brand-Driven Blog Redesign
February 22, 2012
You may have already noticed but yesterday I quietly launched a redesign of my blog. To help with any whiplash you may have, I thought I’d take a moment and give you a quick tour. My purpose in all of … Read More
3 Types of Fuel for Your Social Media Campfire
February 20, 2012
No one responds when I post. We don’t get any comments. I don’t think anyone is listening. If there’s one question I hear the most it’s a variant on these. The sheepish and dreaded admission that their social activity or … Read More
Blogging BS: Why Deadlines & Guest Posts Matter
February 16, 2012
I rarely rant but I’m going to hop up on my soapbox for a bit and call BS on a few ‘blogging purist’ mindsets that I find counter-intuitive to producing a strong blog with great content. Like ‘social media purists’, … Read More
How to Build a Brand Blueprint
February 13, 2012
If you think about it, we’re all in the business of building brands. Whether you’re a scrappy start-up, a non-profit, or a massive corporation. Whether you’re a PR firm, an ad agency, or a digital boutique, the desired result is … Read More