Author Archives: Nick Westergaard

This week on Social Brand Chat presented by KXIC we discussed not one but two questions. Our first came from a caller named Sally who wanted to know about social media editorial calendars. We also answered a question from a … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Don Stanley who asked, “I’ve heard lots of mixed information about Facebook advertising. Is Facebook advertising a good investment for small businesses or are there other … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Chris Brogan: “What’s the most tangible output of branding at the smaller business level, like say a local chocolate shop?” What a great — and practical … Read More →

This week on Social Brand Chat presented by KXIC we discussed a recent issue involving a social media dust-up between Graze, a restaurant in Iowa City, and a father who was asked to leave because his baby was making too much … Read More →

For years now, marketers have been tossing around phrases like, “content is king” but what does all of this really mean for you and your business? 

This week on Social Brand Chat presented by KXIC we discussed a question from Brando Hills: “How should businesses adapt to social media in 2014?” As social media is ever-changing, many are always curious about what’s next. Let’s chat about this.

Marketers have long lamented the fact that everyone, regardless of department, always has an opinion about marketing. We’ve always told ourselves that this is because marketing is one of the coolest areas to work in an organization, though it’s more … Read More →

If there’s one constant with marketers, it’s that we love to name things. Why talk about integrating your marketing with high-profile events such as the Super Bowl and the Olympics when you could coin a new phrase such as “real-time … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Kimberly Kurimski via Google+: “How do I get others to engage with me? Do I need to specialize in one thing?” Social media is supposed to be … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Revival Iowa City via Twitter: “With Facebook’s ever-decreasing #’s, what alternatives do you recommend that have FB’s broad appeal?” To leave Facebook or not to leave … Read More →