Author Archives: Nick Westergaard

I’ll admit it. Selfies aren’t my favorite thing in the world. Plus we all have that one friend, right? The one who over shares a selfie every day that looks similar to the one shared yesterday. And yet, I recently … Read More →

There’s no such thing as bad publicity. (Right?) How often have you heard that? This adage gets tossed about cavalierly but if you take a step back and think about it — especially in today’s digitally driven zeitgeist — it’s … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from our recent Content Marketing Boot Camp in Madison: “What does the expression ‘everyone’s a publisher’ really mean?” This phrase gets tossed about cavalierly but how do you break … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Hashim Warren: “How do you measure efforts to strengthen a brand?” In the end, we’re all brand builders in some form or another. Let’s chat about how … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from John LaBella. In launching an online campaign designed to drive users to download a book, John asked about when and how to collect contact information. Let’s chat … Read More →

One of the most creative companies churning out quality product at an unprecedented rate is Pixar. Over the past two decades, the Disney-owned animation studio has produced a string of critical and commercial successes in an industry where success is … Read More →

This week on Social Brand Chat presented by KXIC we discussed not one but two questions. Our first came from a caller named Sally who wanted to know about social media editorial calendars. We also answered a question from a … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Don Stanley who asked, “I’ve heard lots of mixed information about Facebook advertising. Is Facebook advertising a good investment for small businesses or are there other … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Chris Brogan: “What’s the most tangible output of branding at the smaller business level, like say a local chocolate shop?” What a great — and practical … Read More →

This week on Social Brand Chat presented by KXIC we discussed a recent issue involving a social media dust-up between Graze, a restaurant in Iowa City, and a father who was asked to leave because his baby was making too much … Read More →