How Do You Measure What Matters with Social Media?


This week on Social Brand Chat presented by KXIC we discussed a question from Nick Franceschi who asked, “How do you measure what matters when it comes to social media?” As we’ve discussed before, there are all kinds of numbers when it comes to digital marketing. How do you know if you’re really successful? Let’s chat about this.

Strategy first. Always. Measurement is no exception. For all of the hand-wringing we do about measurement, we often forget to start the journey off on the right foot by grounding our efforts with a solid business strategy. Jay and I discussed a few scenarios that you might try but the bottom line is you have to know what it is your trying to do with social media before you figure out how to best measure your success.

For this week’s social media news we discussed the recent revelation that, like Facebook, OkCupid is also experimenting on their users. (Even writing/reading that sentence sounds dirty.)

Speaking of taking your digital marketing to the next level — Registration is open for this year’s Social Brand Forum at the Iowa River Landing. The Midwest’s premier digital marketing event features keynotes from Chris Brogan, Ann Handley, John Jantsch, Jason Falls, Joe Chernov, Kerry Gorgone, and more. You can use promo code KXIC here as well to register now for the best rate >>

Do you have a question about social media you’d like answered? Ask in the comments below, on our Facebook page, or on Twitter using #SocialBrandChat. Check out previous episodes of the Social Brand Chat podcast here.

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Until next week, see you on the Internet!