Podcast: Play in new window | Download

This week on Social Brand Chat presented by KXIC we discussed a question I get all the time online and off, “How do you keep up with everything? There are updates to social networks constantly!” Even this week we saw the release of a new app from Instagram, Hyperlapse. Let’s chat about this. 

Facebook? Check. Twitter? Check. Instagram? Check. Pinterest? Check. We’ve got them all, right? RIGHT?!? Too often we treat social networks like items on a checklist that we need to arbitrarily cross off. Instead we need to focus on what makes the most sense. This means taking a big step back and establishing a solid business objective and understanding which networks will help you achieve your goal. More on that in the podcast.

For this week’s social media news we talked about the aforementioned app from Instagram, Hyperlapse, which helps you take smooth time-lapse videos. Read more on the Instagram blog.

Speaking of taking your digital marketing to the next level — Registration is open for this year’s Social Brand Forum at the Iowa River Landing. The Midwest’s premier digital marketing event features keynotes from Chris Brogan, Ann Handley, John Jantsch, Jason Falls, Joe Chernov, Kerry Gorgone, Matt Ridings, Amy Schmittauer, Darin Adams, and more. You can use promo code KXIC here as well to register now for the best rate >>

Do you have a question about social media you’d like answered? Ask in the comments below, on our Facebook page, or on Twitter using #SocialBrandChat. Check out previous episodes of the Social Brand Chat podcast here.

Remember to subscribe to the show on iTunes — and don’t be shy about giving us a rating and review to help others find us. You can also listen to the show via Stitcher Radio.

Until next week, see you on the Internet!