How to Handle (or Not Handle) a National Tragedy on Social Media


This week on Social Brand Chat presented by KXIC we discussed a question from Xianduan Shi who asked, “Social media vs digital marketing — What’s the difference?” Believe it or not, this is a question many find themselves asking. Let’s chat about this.

Social media. Digital marketing. Tomato. To-MAH-to. We cavalierly toss around these labels in today’s rapidly changing media environment but we don’t often stop and ask what the difference is. Instead we treat them interchangeably, which isn’t always appropriate. On this week’s podcast we looked at the difference and the hierarchy implied when you say social media vs digital marketing. We also talked about how this impacts where marketing is going over time.

For this week’s social media news we discussed an interesting shift in personnel as Apple hired Nike’s head of social media. What does this talent movement mean? We took a few guesses during the show.

Speaking of taking your digital marketing to the next level — Registration is open for this year’s Social Brand Forum at the Iowa River Landing. The Midwest’s premier digital marketing event features keynotes from Chris Brogan, Ann Handley, John Jantsch, Jason Falls, Joe Chernov, Kerry Gorgone, Matt Ridings, Amy Schmittauer, Darin Adams, and more. You can use promo code KXIC here as well to register now for the best rate >>

Do you have a question about social media you’d like answered? Ask in the comments below, on our Facebook page, or on Twitter using #SocialBrandChat. Check out previous episodes of the Social Brand Chat podcast here.

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Until next week, see you on the Internet!