Author Archives: Nick Westergaard

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who … Read More →

“A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author and co-author of nine books he’s … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Hillary Clinton’s recent announcement that she’s running for president. Believe it or not, her launch video actually has a … Read More →

On a recent family vacation, we took our kids to Legoland in Schaumburg, Illinois. It was a fun experience in more ways than one. For anyone who’s ever played with the colorful blocks or seen the recent movie, you know … Read More →

“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in Heidi Grant Halvorson’s new book No One Understands You and What to Do About … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new retweet feature from Twitter plus speculation on the social network’s acquisition. As Twitter’s stock price crept up … Read More →

“If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer David Srere joined us for a conversation about simplicity, organizational purpose, brand experience, and, of course, … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Twitter’s recent release of the Periscope live-streaming video app. What does this mean for Meerkat, the tech set’s darling of … Read More →

Each month as part of the On Brand podcast, we take a look back on the month that was. We reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture … Read More →

“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker Justin Foster has found that, while it may seem silly, bacon is an amazing metaphor for how we build and … Read More →