Author Archives: Nick Westergaard

Marketers have long lamented the fact that everyone, regardless of department, always has an opinion about marketing. We’ve always told ourselves that this is because marketing is one of the coolest areas to work in an organization, though it’s more … Read More →

If there’s one constant with marketers, it’s that we love to name things. Why talk about integrating your marketing with high-profile events such as the Super Bowl and the Olympics when you could coin a new phrase such as “real-time … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Kimberly Kurimski via Google+: “How do I get others to engage with me? Do I need to specialize in one thing?” Social media is supposed to be … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Revival Iowa City via Twitter: “With Facebook’s ever-decreasing #’s, what alternatives do you recommend that have FB’s broad appeal?” To leave Facebook or not to leave … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from one of our recent Content Marketing Boot Camps: “How often should you podcast” What a great question! Let’s chat about this.

This week on Social Brand Chat presented by KXIC we discussed a question from Tim Holliday via Twitter: “What is your favorite tool for managing Twitter? Do you use the native Twitter app or another program?” What a great question! … Read More →

If there’s one thing that the marketers I’ve spoken with over the past couple of months have most frequently asked, it’s, “Should we care about Snapchat?” It’s easy to go with the stock answer that today we all need to … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from a recent talk with our friends at Social Media Club Des Moines: “When I find an interesting industry piece, how can I best ‘recycle’ that content … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question based on a new Facebook feature that we imagine many people will have: “What does the new Facebook newsfeed update mean for our brand?” Once again we’ve … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question we received from Sean Holladay on Twitter: “How influential is the number of followers on Twitter when it comes to taking someone, or a brand, seriously” This … Read More →