Author Archives: Nick Westergaard
Social Sound Bite: A Modern Family Content Marketing Lesson
February 20, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes … Read More
Why Your Brand Is the Sum of Your Digital Touchpoints
February 16, 2015
“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the … Read More
Social Sound Bite: Google Gets Access to Twitter’s Full Firehose
February 13, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the deal that Twitter inked with Google for full access to their “firehose” of tweets. We broke down what this … Read More
Be a Bill Murray Brand
February 11, 2015
It’s Oscar season and once again one of my favorite actors and one of our national treasures has ended up without a nomination. Bill Murray turned in another stellar performance in St. Vincent and ended up shut out. At the … Read More
The Art of Personal Branding with Bryan Kramer
February 9, 2015
“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker, Bryan Kramer knows a thing or two about personal branding. Kramer also knows about some of the … Read More
Social Sound Bite: Twitter Group DMs and the Social Super Bowl
February 6, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — … Read More
Avoiding Brand Distraction with Mitch Joel
February 2, 2015
“Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. … Read More
Social Sound Bite: A New Snapchat Feature & Super Bowl Ad Pregame
January 30, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. We also offered some pregame commentary the upcoming Super Bowl, the ads, and what we’re … Read More
Online Isn’t Always the Answer
January 28, 2015
Over the holidays a relative of mine who has a profitable side business took me aside and asked for my help. His question: should I have a website? My answer may surprise you.
Each month as part of the On Brand podcast, we take a look back on the month that was. We’ll reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture … Read More
