As social media continues to become an increasingly critical brand touch point, many organizations are finding value in implementing a social media command center for listening and responding to customers’ needs. One such company is grocery chain Hy-Vee. Recently Larry … Read More →

Managing your kids’ schedules is a lot like social media marketing … Wait. What? Though it sounds like a non-sequiter or at best an odd comparison to make, the scenarios prove-out surprisingly well when you consider the challenges and choices … Read More →

There’s not enough good research out there today. This fact is sad but true. It’s especially true in the social media space, where junk research and sensational headlines abound (example — earlier this week The Wall Street Journal forecasted Facebook’s … Read More →

It’s true. We can learn lessons from children all the time. However, did you know that we can also learn a lot from their cartoons as well? Case in point, recently while tapping out some work on the iPad as … Read More →

If there’s one topic in social media that is at the same time discussed extensively and yet barely understood, it’s effectively measuring ROI. However, a new primer is available for free that sheds some light on this most challenging of … Read More →

For decades Ben & Jerry’s has been creating innovative flavors and exceptional experiences. In recent years, the Vermont-based ice cream company has used social media to scoop up customer delight far and wide. Mike Hayes, Integrated Marketing Specialist at Ben … Read More →

Last week a colleague of mine opened a fairly routine product development update with the following poem on a single slide: I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When … Read More →

WARNING: What follows could be classified as something of a rant. I’ve cautioned against blind adherence to the social media rules before. I’ve always said that rules are a beginning to a social media plan but may not always be … Read More →

There are a lot of books about social media on the market today and coming soon to a bookstore or Kindle near you. But if you’re looking for a book with unmatched tone that cuts through the abstract, fluffy BS … Read More →

There’s a lot of talk today about ‘social media engagement.’ However, our engagement often ends up one-sided, as we focus more on our outgoing brand messages than on building connections and community with others. I’m guilty of this myself. I … Read More →