Category Archives: Social Media Strategy

22 Experts on Which 2015 Social Media Trends to Watch

2015 social media trends

With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought … Read More

The Secret to Digital Marketing in a Regulated Industry

regulated industry

“We can’t do that! We’re in [INSERT BORING REGULATED INDUSTRY HERE].” How often have you heard this? Maybe you’ve even said this. In either case, don’t worry. All of the bells and whistles of social media and digital marketing often … Read More

Avoid Black Hat Social Media

avoid black hat social media

Recently a media outlet phoned me wanting my opinion on a practice they’d gotten wind of — insurance agents using social media sites like Facebook to spy on their customers’ lives so they can adjust their rates based on what … Read More

21 Experts on Which 2014 Social Media Trends to Watch

2014 social media trends

With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought … Read More

Social Media’s Chicken and Egg Dilemma

social media chicken and egg

When it comes to social media, many marketers unwittingly end up in a paradox of circular thinking. How often have you heard – or perhaps even said yourself – something like the following, “Our current social media efforts aren’t working. … Read More

Why Your Brand Shouldn’t Fear Negative Comments and Content

negative comments

Someone wrote something bad on our Facebook page! Delete it quick! Does this sound familiar? While many love how easy social media has made it for brands to talk to their communities of customers and fans, they often have mixed … Read More

Don’t Be Afraid to Borrow Social Media Recipes

social media recipes

A word often paired with social media is ‘engagement.’ It’s true. Social media is an engaging medium. While this is exciting for many, some brands see this as a barrier to entry, especially smaller businesses or those in B2B sectors. 

What Red Facebook Avatars Mean for Marriage Equality

red facebook avatars

Note: I first wrote this as an opinion piece for the Iowa City Press-Citizen in March 2013 when the red marriage equality avatars took Facebook by storm. With the fall of the Defense of Marriage Act (DOMA) this week, Facebook … Read More

Are You Listening?

are you listening

It’s admittedly a tired stereotype. In TV shows and movies we are beaten over the head with images of the therapist repeating questions back to the patient for comic effect. “What do you think about that?” As a fictitious talk … Read More

Social Media Requires a Service Mindset

service mindset

My second job ever, and the one I did the longest in high school and college, was working at a grocery store. I loved it (FYI – my first job was washing dishes at a nursing home – not a … Read More

Everything Else

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