Social Media Strategy Articles
Justin Bieber and the Myth of Viral Video
August 8, 2011
Guy Kawasaki started this. In a recent post-webinar Twitter chat with Facebook guru Mari Smith, Guy noted the lessons that marketers could learn from watching Justin Bieber’s movie, Never Say Never. And after viewing it myself, Guy was spot on. What … Read More
7 Social Media Myths Debunked
July 18, 2011
In the film Up in the Air, George Clooney advises his protégée to utilize profiling to get through the airport security line quicker. He defends his move, quipping, “I’m like my mother, I stereotype. It’s faster.” Sometimes, when things are … Read More
When to Follow the Social Media Rules
June 20, 2011
Rules help us make sense of the world. Go out and be productive during the day when the sun is up and rest your body when it’s dark out. Rules keep us safe. Stay on the right side of the … Read More
Take Social Media to the Next Level in 2011
January 3, 2011
A New Year brings new opportunities for your business. Among these, one that is sure to be a resolution on many to-do lists is taking social media to the next level. You are tweeting, friending, liking, tagging, blogging, and creating content to build your … Read More
Don’t Forget the Snacks
June 24, 2009
I love snacks. Snacks are great because they’re … well, snacks. Small in size, sweet or salty. One of my favorite pieces of new media marketing vernacular is “info snacking.” For those un-indoctrinated, info snacking speaks to all of the … Read More
Table Scraps
June 15, 2009
Our Facebook movement is just a weekend old and already there is news in the form of this post from Mashable. The executive summary is that Facebook has responded — no doubt spurred to action by our incredibly small, er … Read More
What You Need to Know About Social Media
April 3, 2009
Due to advances in technology and perhaps accelerated by the economic downturn, online/social media is quickly overtaking other traditional forms of staying in touch with those who want to hear from you — namely your customers. One can’t simply have … Read More
Say It with Video
March 24, 2009
In our last post we talked about our mantra for employing online video (borrowing a bit from the folks at FTD) — say it with video. We took some of our own advice and used video for our newly added … Read More
“There’s a Fan!”
February 6, 2009
Sorry to get you excited. I have no cool way to tie Harry Caray into an advertising blog post. Don’t get me wrong. I really think it could be done. Harry was on the mind as I was creating a … Read More