Social Spotlight Articles
I speak to groups about social media marketing a lot. The audience make-up can vary greatly when it comes to social adoption from very advanced marketers looking to take their activity to the next level to small businesses trying to … Read More
What the Google+ Redesign Means for Your Brand
April 23, 2012
Whoa. What Happened? Like many, I was shocked last week when I logged into Google+ and found that the search giant had quietly rolled out a massive revision to their social platform — both in terms of appearance and features. … Read More
Picture Perfect: 12 Brands Who Are Rocking Instagram
March 12, 2012
We all know Instagram is a lot of fun. This iOS photo-sharing app with easy filters and addictive social sharing already boasts over 15 million users and was recently named ‘app of the year’ by Apple’s App Store. As businesses … Read More
Facebook Timeline for Brand Pages: What You Need to Know
March 1, 2012
It’s official — Timeline for Facebook Brand Pages gets rolled out universally on March 30th. Users have been playing with many of these features since late last year but now they’ll be applied to the massive social network’s 37 million … Read More
Should Your Business Be on Pinterest?
January 30, 2012
Chances are Pinterest has come up in a conversation recently. Perhaps it was the source of a recipe from a family gathering. Or maybe it was responsible for a friend’s new interior design. Or maybe you’re a marketer who’s heard … Read More
Chris Brogan’s Google+ for Business (Book Review)
January 19, 2012
I hate when I lose a good line that I’ve been using. When talking about Google+ I often say, “It’s so early — it’s not like anyone is an expert yet. I mean, no one’s written a book on it.” … Read More
Google+ Brand Pages: What You Need to Know
December 29, 2011
If you’re asking ‘What is Google+?’ here’s a quick primer — Google+ is the latest social networking foray from Google. This network was launched earlier this summer with a stampede for scarce invitations and industry wonks waxing philosophically on whether … Read More
Free eBook! Google+ 101: How the Next Big Thing Can Impact Your Business
December 24, 2011
From launch hype to the rollout of business pages, the social network from the Internet’s biggest player is taking off fast. To recap all of this and to help your business get involved, I wrote an eBook — Google+ 101: … Read More
16 Dos and Don’ts for Your Brand’s Facebook Page
December 5, 2011
Setting up a Facebook Page for your brand is deceptively easy. In just a few clicks you can have an outpost on the world’s largest social network of over 800 million users — a population big enough to be the … Read More
How I Use Google+
October 10, 2011
If you’re like me you’ve probably seen a wide array of responses to Google’s new social network, Google+. What would I do with another social network? I haven’t logged into Google Plus in days/weeks. I am abandoning Facebook for Google+ … Read More