Rebranding Beachbody to BODi with Carl Daikeler

carl daikeler on brand

Carl Daikeler is the CEO and co-founder of The Beachbody Company, now known as BODi. For 26 years, he’s led this trailblazing company through multiple brand expansions while helping people achieve their health and fitness goals. We discussed all of this and more this week on the On Brand podcast.

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About Carl Daikeler

Carl Daikeler is a visionary entrepreneur, and the CEO and co-founder of The Beachbody Company, leading innovator in the fitness and nutrition space. With a career spanning over four decades, Daikeler has been a trailblazer, pioneering unconventional and highly effective methods to help individuals reach their health and fitness goals. Daikeler co-founded Beachbody in 1998, now known as BODi, which has expanded into a powerhouse of fitness and nutrition tools under his leadership over the last 26 years. The brand is celebrated for its iconic programs such as P90X, Insanity, and 21 Day Fix, and its profound impact on millions worldwide. Over the years, Daikeler has overseen the development of continued innovation resulting in massive growth, including the creation of Shakeology, the world’s first superfood nutrition shake that has sold over a billion servings. He also hosts “The BODi Experience” podcast, is a successful Broadway theater producer winning three Tony awards, and a tech investor.

From the Show

What brand has made Carl smile recently? Building on my broken ankle story, Carl shared a smile that may help me on my own health and fitness journey. When his daughter had a similar injury, Carl researched and found WAFF’s ankle-strengthening products — a product used by LeBron James himself on the sidelines!

To learn more, you can try out BODi’s collection of health and fitness programs for free at You can also connect with Carl by texting LAVA to 816504369.

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Until next week, I’ll see you on the Internet!