Leading Brands Episodes
How Mailchimp Shows Up Authentically
November 28, 2022
![mailchimp on brand](https://www.nickwestergaard.com/wp-content/uploads/2022/11/on-brand-nov.002.png)
Mark DiCristina is the Vice President of Brand Experience at Mailchimp, where he focuses on ensuring that the brand shows up for customers in authentic and truthful ways. We covered everything from their famous sponsorship of the Serial podcast to … Read More
The Mayo Clinic Approach to Leadership
November 7, 2022
![mayo clinic on brand](https://www.nickwestergaard.com/wp-content/uploads/2022/11/mayo-clinic-on-brand.001.png)
Dr. Richard Winters is an emergency physician and director of leadership development at the Mayo Clinic. In addition to working with leaders internally at Mayo, Dr. Winters delivers programs that help healthcare leaders worldwide. We discussed all of this and … Read More
Building Creative Teams with Patrick Holly
October 24, 2022
![](https://www.nickwestergaard.com/wp-content/uploads/2022/10/patrick-holly-on-brand.001.png)
Patrick Holly has worked for agencies like R/GA and brands like Apple, Uber, and Harley Davidson, where he served as brand director. Currently, he’s Upwork’s Executive Creative Director leading a team of writers, art directors, designers, and strategists who are … Read More
Brand Empathy & Experience with Jesse Purewal
January 17, 2022
![jesse purewal on brand](https://www.nickwestergaard.com/wp-content/uploads/2022/01/jesse-purewal-on-brand.001.png)
As Global Head of Brand at Qualtrics, Jesse Purewal is a leader in brand experience. How can brands build standout experiences? It all comes down to purpose and empathy. This work is also at the heart of Jesse’s Qualtrics-sponsored podcast … Read More
Sonic Branding with Mastercard’s Raja Rajamannar
May 31, 2021
![raja rajamanar on brand](https://www.nickwestergaard.com/wp-content/uploads/2021/05/brand-next.008.png)
“If you look at designing a brand logo in a visual form, there’s an infinite amount of material. With sonic branding, you have no choice but to create your own playbook. You need to understand the impact that sound has on people’s emotions.” Sonic branding was one of the many marketing and media disruptions I discussed this week with Raja Rajamannar, Chief Marketing & Communications Officer for Mastercard and author of the new book Quantum Marketing. Read More
Customer-Focused Branding at FreshBooks
March 29, 2021
![paul cowan freshbooks on brand podcast](https://www.nickwestergaard.com/wp-content/uploads/2021/03/brand-next.001.png)
“I’m constantly coaching my team on how we market the marketing.” As CMO of FreshBooks, Paul Cowan has a lot on his plate—even marketing the marketing! However, this is important as it helps everyone internally find the brand’s “true north.” We discussed all of this and more this week on the On Brand podcast. Read More
Winning Hearts Through Branding with Evan Dash
March 8, 2021
![Evan Dash On Brand](https://www.nickwestergaard.com/wp-content/uploads/2021/03/Evan-Dash-On-Brand.001.png)
“When we stumbled into this, we didn’t know anything about branding. We just knew it was important.” ‘Stumbled into it’ is putting it mildly. As the CEO of StoreBound and creator of the Dash brand of kitchen tools, Evan Dash has built a big brand with a lot of heart. Literally. We discussed all of this and more this week on the On Brand podcast. Read More
Hunting for Killer Branding with Ryan Hogan
October 5, 2020
![ryan hogan on brand](https://www.nickwestergaard.com/wp-content/uploads/2020/10/ryan-hogan-on-brand.001.png)
“When you talk about brand you immediately go to marketing. But brand is how something from a company makes you feel. That transcends marketing.” Ryan Hogan would know. As a serial entrepreneur who’s built several brands, he now helps thousands hunt serial killers with his fast-growing Hunt a Killer gaming company. We discussed Ryan’s unique backstory, business, and brand this week on the On Brand podcast. Read More
Building the HBO Brand with Jason Mulderig
July 6, 2020
![jason mulderig hbo on brand](https://www.nickwestergaard.com/wp-content/uploads/2020/07/jason-mulderig-on-brand.001.png)
“When it comes to HBO it’s really about quality, distinction, and uniqueness. And looking for stories that haven’t been told before.” As Senior Vice President at Warner Media, Jason Mulderig is responsible for everything related to the HBO brand—from advertising to promotion—including the new HBO Max streaming service. We discussed all of this and more on this week’s episode of the On Brand podcast. Read More
Flipping the Script on Flip Flops with Jeremy Stewart
February 3, 2020
![jeremy stewart on brand](https://www.nickwestergaard.com/wp-content/uploads/2020/01/jeremy-stewart-on-brand.001-1.png)
“Your feet take you on these adventures. You should have quality flip flops that you keep for a long time. That really became our core story.” That spark of an idea led Jeremy Stewart and his wife to found premium flip-flop brand Hari-Mari. In doing so, they essentially created a new market that involved changing behavior around what we put on our feet in warm weather. He took some time to share the story of founding the company and building the brand this week on the On Brand podcast. Read More